Personalized to Personal: How Marketers are Optimizing Their Approach to Personalization
Personalized content once offered a strong competitive advantage for brands, but today's market has reached a saturation point. It’s no longer enough to [insert first name here] in a marketing email, every aspect of the customer journey needs to feel as though it has been curated for each individual consumer.
So how can brands adapt to keep up with these heightened expectations? Optimizely surveyed 100 marketing leaders and 1,000 consumers, all in the UK, about today’s personalization practices to give you the latest insights on how to go from personalized to personal.
In this ebook, we include:
- An overview of the current state of personalization
- Marketers’ use of personalization and their perceptions of its effectiveness
- Consumers’ feelings towards “targeted” content and what they look for in a brand’s digital experience
- Opportunities for personalization optimization, all while remaining privacy-conscious