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Optimizely Roadshow: Berlin

  • March 26, 2025
  • 10:00 AM CET
  • 1 day
  • Spielfeld Berlin | Skalitzer Str. 85/86, 10997 Berlin
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Join us for an exciting full-day event filled with inspiration, innovation, and opportunities to connect with industry leaders and peers. The Optimizely Roadshow is your pit stop for all things digital experience.

Event Highlights

  • Be inspired by the success stories of our customers Dorothee Schumacher, Cyncly and Steinberg Media.
  • Learn firsthand how to set up your personalization strategy and measure results.
  • Get exclusive insights into email marketing and benefit from our expertise with Optimizely Campaign.
  • Discover product updates and learn about our focus areas for 2025 and why they matter.
  • Meet partners like Valantic, SYZYGY Techsolutions, ACTUM Digital and others, and exchange ideas about joint projects and experiences.
  • Take the opportunity to connect with our experts and your contacts at Optimizely.

Reserve your spot now to secure your place at the Berlin stop of the Optimizely Roadshow. Space is limited, so register early!

Want to get a glimpse on what last years' event was like? Hear from our customer and partners below!

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Agenda at a Glance

Time Topic
10:00 h – 12:10 h
  • Marketing Transformation with AI (Alexander Atzberger, CEO, Optimizely)
  • Optimizely One: Update (Mårten Bokedal, Senior Solution Strategy Director, Optimizely)
  • Customer Case: Steinberg Media
12:10 h – 13:15 h Lunch
13:15 h – 16:45 h
  • Building a Personalization Playbook (Sama Asali, Sr. Consultant Strategy & Value, Optimizely)
  • State of E-Mail Marketing (Thomas Hoppe, Director, Product Management; Felix Glahn, Senior Product Marketing Manager, Optimizely)
  • FRIENDS OF DOROTHEE 2024: Turning Online Shoppers into Offline Friends (of Dorothee): A Case Study on E-Commerce, Personalization & Offline Experiences (Daniel Buchberger, Head of E-Commerce, Dorothee Schumacher; Johanna Blank, Webmerchandise & Online Marketing Manager, Dorothee Schumacher)
  • Customer Case: Cyncly
afterwards Dinner & Networking

Stay tuned for more details on speakers and sessions coming soon.

Venue Details

Spielfeld Digital Hub Berlin | Skalitzer Str. 85/86, 10997 Berlin | Google Maps

Contact

Reach out to our team at marketing-dach@optimizely.com for more information.

We can’t wait to see you on March 26th!

Speakers

Daniel Buchberger
Daniel Buchberger
Head of E-Commerce, Dorothee Schumacher
Johanna Blank
Johanna Blank
Webmerchandise & Online Marketing Manager, Dorothee Schumacher
Daniel Hikel
Daniel Hikel
General Manager, DACH, Optimizely
Thomas Hoppe
Thomas Hoppe
Director, Product Management

Partners