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Welcome to Optimizely's 2024 Big Book of Experimentation! 40+ industry-wide use cases and case studies showing how real businesses leveraged experimentation to gain greater insight and control over how they engage with customers, tailor their digital channels, and improve customer satisfaction. 

Read on to discover:  

  • How to skyrocket conversion rates  
  • How to accelerate product development and innovation  
  • Marketing strategies that are sharper than a samurai's sword   

Each case study offers a window into real-world challenges, creative hypotheses, and eye-opening results. 

Dive in to see how you can energize and scale your digital journey, one test at a time!