Top 10 takeaways from running 127,000 experiments

This digital playbook — packed with tips, techniques, and examples — reveals the exact strategies and data to scale your A/B testing and experimentation program.

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Start running tests that move beyond simple website changes and generate massive uplifts, so the digital experiences you build motivate your visitors to turn into customers. 

Inside, see:  

  • Insights from 127,000 experiments and 1.1k companies 
  • Key experimentation results that demonstrate what drives growth and revenue 
  • Real stories from customers who have implemented these takeaways