Toyota New Zealand anticipates customer requirements
A powerful digital commerce platform for New Zealand's leading automotive brands.
Toyota New Zealand is one of the country's most reputable, well-known and biggest-selling automotive brands.
Today, they rely on Optimizely Commerce Cloud to provide a unique buying experience for their customers and dealer network. Shaun Crooks, Head of Interactive Marketing at Toyota New Zealand shares, ''Being able to anticipate what customer's requirements are, and be able to serve that up in a way that makes sense in their moment of need and their channel of choice is, I think, what makes the future roadmap of Optimizely quite an exciting prospect for us.''
Industry
Manufacturing and distribution