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CONTENT MARKETING PLATFORM
Supercharge your marketing lifecycle with a leading content marketing platform
Is your marketing team.. Well... Exhausted? Transform your team’s reality with a content marketing platform (CMP) that is built for marketers to collaborate and create exceptional content effortlessly.
Benefits at a glance
Lower TCO
Spending too much budget on disparate tools that are left to rust? Standardize on one platform for full visibility, complete alignment and lower TCO so you can put that budget towards those Tiktok videos you’ve been wanting to try.
Supercharged collaboration
Say sayonara to silos. Empower your team to adopt a culture of collaboration with a platform designed to bust down silos and facilitate what marketers do best: provide feedback.
Faster time-to-market
Efficiency doesn’t have to be a pipe dream. Bring exceptional content and campaigns to life faster than ever with flexible workflows, campaign workspaces, and publishing to any downstream channel.
What is Optimizely Content Marketing Platform?
Optimizely CMP is a centralized workspace for marketing—enabling teams to plan, collaborate, and execute content and campaigns more efficiently.
Get full visibility into your marketing org
It’s 2pm on a Wednesday; do you know where your marketing teams are? Optimizely CMP is the single source of truth for upcoming content and campaigns, so you never have to guess what your team is working on and if everyone is strategically aligned.
- Visual calendars to see what’s coming next
- Campaign workspaces for full visibility into every aspect of a campaign
Create and collaborate for maximum efficiency
Producing exceptional content and high-performing campaigns is no easy feat, but with a single workspace purpose-built for marketers, your org can work more efficiently and reduce time to market (without needing more resources).
- Flexible workflows ensure that approval processes are adhered to
- Commenting, versioning and live web proofing makes it easy to provide documented feedback
- Scale content production with AI text and image generation and Optimizely’s embedded AI assistant
The integrated asset storage you didn’t know you needed
Think of all the content that’s created by your marketing org. Now consider that 65% of content is wasted because it’s unusable or undiscoverable. With integrated asset management, Optimizely CMP makes it easy to organize, find and repurpose content so your team can get the most out of every asset.
- Centralized asset repository for all brand-approved assets
- Brand templates for easy content creation
- Asset tagging, expiration and usage history to maintain governance
- Integrated creation, collaboration and publishing workflows
- Auto-generated renditions in various file types and sizes
- AI tagging of assets for better organization
Preview and publish content to any channel
Your team can preview content as it will look on its destination channel, then push to downstream systems with just a few clicks, thanks to integrations with your CMS of choice, social platforms, sales tools, intranets and more. This increases efficiency and provides better visibility across your tech stack (without needing to pay for more licenses).
- Side-by-side content previews
- Publishing to any downstream channel
Keep tabs on performance
Stay data-driven with the ability to track, measure and analyze content performance, and gain insight into which pieces of content have a tangible impact on business. Rely on data from other platforms? We have integrations with Salesforce, Marketo and more.
- Content performance analytics provide insight into engagement
- ROI analytics tie content to business impact
Top digital brands rely on Optimizely to enhance their content planning and production. Glow up alert 🚨
Optimizely CMP has truly kind of brought us into this nirvana where we have enhanced collaboration, greater operational efficiencies, and we’re consistently creating and deploying content that’s on-brand and on-target.
Jay Manciocchi
Head of Marketing Content Operations, BMC Software
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Optimizely CMP is really Hunter's commitment to the folks in our marketing department. We are ready for this digital transformation... And we're committed to giving them the tools that they need to make their lives easier. That's really what the platform has done for us. It's calmed the chaos and it's made things trackable...
Tommy Maitz
Director of Marketing, Hunter Engineering
Select "let's go" for a sneak peek on how we accelerate the content lifecycle and drive productivity 📈
Optimizely named a 7x Leader in Content Marketing Platforms
Did you know that Optimizely was named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms? For the seventh year in a row, Optimizely was recognized as a Leader for its Ability to Execute and Completeness of Vision!
Check out the report to learn why Optimizely received a Leader positioning.
Access the complimentary report
*Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) was named in the 2022, 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Greene, Jeffrey L. Cohen, Rene Cizio, Carlos Guerrero, 8 May 2024. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Optimizely.
Leveling up your marketing game has never been easier
Want to reinvent the way you approach marketing? Say less. Fill out the form to get a personalized demo of Optimizely CMP to make your life, and the lives of your team, easier!