Hayley Holden
Senior Digital Merchandising Manager, Optus
Empowering Progress: MarTech Mavericks Hall of Fame
Optimizely is excited to launch the MarTech Maverick Hall of Fame, honoring influential thought leaders who have made significant contributions in their fields. These trailblazers have not only showcased expertise but also challenged norms and shared knowledge to empower others.
This initiative emphasizes diversity and addresses gender bias in the tech industry, recognizing that everyone brings unique perspectives that can foster innovation and change. By shining a spotlight on these leaders, Optimizely aims to inspire the next generation of innovators.
Mission
Together we’re modernizing technology’s landscape- ensuring it is no longer seen as a monolith but rather a colourful spectrum where diversity thrives!
To all those bold thinkers out there (we see you) - keep pushing boundaries & making waves. You're not only shaping the tech landscape but also defining what tomorrow looks like.
Our Purpose
Our purpose is to address the diversity and gender bias in the technology industry. We want to provide a voice for an all-women thought leader speaker session, loudly promoting the professional achievements of women leading in MarTech and transforming the digital frontier. This initiative is a testament to our commitment to gender diversity in the
Get ready for some unforgettable speaker sessions at Digital
Join industry experts as they unpack the complexities and opportunities of the "Customer First" approach in MarTech. Featuring insights from Karen Katz (Her Tech Circle), Rachel Crimmins (EBOS MedTech), Cat Bowe (Salesforce), Heidi Sundin (Coates), and Janine Armstrong (Carlisle Homes).
Hall of Fame
Our past Mavericks include
Valerie Li
Experimentation Manager, Kmart
Frances Jewell
Head of Marketing , Royal Agricultural Society of NSW
Jodie Gacitua
Head of Marketing Communications, Estia
Julienne Harry
General Manager - Digital Experience, Lendlease
Jess V
Head of Digital Experience, Drumline Digital
Stacey Isaac
Co-Founder, White Maven
Tara Keenan
Manager, Customer Success APJ, Contentsquare
What does being a MarTech Maverick mean to you?
It’s a marriage of staying on top of trends & trusting your gut with the aim of delivering memorable customer experiences. Test everything – and humanise the data.
Hayley Holden
Senior Digital Merchandising Manager, Optus
To me, being a MarTech Maverick means being passionate about collecting all the valuable data I can, to better understand the customers I have and, from there, how to create the best possible experiences for them. The right data empowers people, which is my ultimate North Star. I have found it helps a lot to stay curious, and open-minded about creative solutions. It is also extremely useful to keep up conversations with a diverse group of people who are passionate about data & customers too.
Tara Keenan
Manager, Customer Success APJ, Contentsquare
