Gender API for Campaign
Enrich your data with gender based on first and last name to create personalized marketing campaigns.
Many marketers today avoid asking gender in newsletter, eBook or webinar forms in order to increase the conversion rate of their campaigns. But be careful: If gender is missing from omnichannel marketing communications, it can become difficult to create personalized content and present relevant offers, which can lead to lower conversion rates and lower sales.
The Gender API can be used in combination with Optimizely Campaign to automatically identify a person's gender based on their name and country code and then create personalized content specifically tailored to that gender. This allows you to increase conversion rates throught targeted marketing messages and reduces the effort required to manually check the gender of customers and prospects.
Plugin steps:
- New contact or lead is added to a group in Optimizely Campaign
- Gender is determined via * Gender API . Gender depends on first name and country code.
- Recipient is updated in Optimizely Campaign campaign
- Easily use personalized approaches in your marketing campaigns
Features and advantages at a glance
- Easily add the missing gender to your recipients
- High quality through automated processes
- Use Gender API data to target your audience and personalize communication
*Zapier and Gender API access required.