LeadSmart

Wholesale distributors and manufacturers that leverage omnichannel sales channels require the flexibility of a solution that can span the full life of the buyer journey. 

The Channel Cloud integration with Data Platform allows users to gain deep insights into the customer's online journey and activity by automatically exporting data from their website to Channel Cloud. This enables users to track their customer activity and journey without the need for manual data integrations resulting in better customer interaction, support, and expanded sales.​ 

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• Unified Customer Data: Integration allows for the synchronization of customer data between Optimizely and LeadSmart, ensuring that customer information is up-to-date and consistent across both platforms.
• Streamlined Sales Process: Sales teams can access Optimizely e-commerce data directly within LeadSmart, enabling them to view customer orders, track fulfillment status, and manage customer interactions more effectively.
• Advanced Analytics and Reporting: The combination of Optimizely and LeadSmart data provides rich insights into customer behavior, campaign performance, and overall e-commerce health, allowing for data-driven decision-making.

• Enhanced Customer Insights: By combining the data from both platforms, businesses gain a 360-degree view of their customers, enabling more effective segmentation, targeting, and personalization strategies.
• Increased Sales and Conversion Rates: Personalized content and targeted marketing campaigns can lead to higher engagement, improved conversion rates, and increased average order values.
• Improved Efficiency: Having a unified platform reduces manual processes and data silos, leading to more efficient operations across marketing, sales, and customer service teams.
• Scalability: Both Optimizely and LeadSmart offer scalable solutions that can grow with your business, ensuring that your e-commerce and CRM capabilities can expand as needed.
• Seamless Integration: Simple, timely setup and connections between Channel Cloud customer data and the Optimizely Data Platform.​
  
  

Unlike traditional CRM, the heart of the Channel Cloud platform is an extensive suite of “Smart Apps” that enable lead, quote, and deal management combined with an innovative Sales Center, Pipeline and Forecast Center, Customer and Revenue Expansion, Smart  Deal and Opportunity Management, Partner Management, and Marketing Insights.

Designed with flexibility and user-friendliness in mind, LeadSmart Channel Cloud supports businesses at various levels of digital transformation through its "crawl, walk, run" implementation strategy. This platform extends well beyond traditional CRM functionalities, focusing on accelerating sales growth and providing real value to sales, marketing and the entire organization. 

LeadSmart Channel Cloud in combination with Optimizely products is a strategic asset for business intelligence and growth, empowering businesses with deep insights and data-driven decision-making capabilities.