LinkedIn Lead Ads for Campaign

LinkedIn is one of the largest and most important social networks. Many marketers use LinkedIn for lead generation or event registrations. Connect LinkedIn with Optimizely Campaign to provide your leads with further professional content using fully automated processes and marketing automation. 
 
Create a Lead Gen or Event Registration Form in LinkedIn . As soon as a user submits the form, the registration data is synchronized directly into Optimizely Campaign. 
 
Now you can use the lead obtained in this way in campaigns , write personalized letters and nurture them fully and professionally with entire series using the powerful marketing automation of Optimizely Campaign. 

Plugin steps:

1. Setup Lead Gen or Event Registration Form in LinkedIn 
2. Configure the necessary process in Zapier *
3. Connect the form data to the fields in the recipient list in Optimizely Campaign
4. Leads are now automatically added to a recipient list
5. Use lead data for campaigns and marketing automation 

Features and advantages at a glance

• Automatic and fully integrated lead generation processes
• Easily use the largest B2B social media platform to generate leads
• Using high-quality data to personalize professional communications with prospects and customers 
• High quality of communication when planning, managing and implementing events advertised online

*Access to Zapier required.