LoyaltyLion

You can sync customer loyalty data, like points earned, points used, and date joined, into Optimizely Data Platform.

Identify customers who are not yet members of your loyalty program, then segment your top customers in that group. Target them with messaging to convert them into loyalty members.
Create a segment of customers who have earned any loyalty points and exclude them from cart abandonment campaigns that encourage purchasing with a discount offer.
Use ODP's churn prevention feature to judge loyalty members who have not engaged with your brand in some time and slipped into the Winback zone.
Segment your loyalty members based on tiers and target them with relevant messaging.

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