Optimizely Web Experimentation on Google Cloud
Optimizely's Experimentation solutions and Google Cloud's trusted and secure platform empower marketing, product, and engineering teams to unlock their potential, create exceptional customer experiences, and deliver strong business results.
Every touchpoint with your customer is an opportunity to win their loyalty.
Optimizely Experimentation delivers behavior-based insights that help you build profiles that increase customer loyalty and improve KPIs across every channel and application. With the ability to roll out new experiences with minimal risk, you’ll be confident that each test and feature makes a positive impact.
By enabling marketing, growth and product teams to run experiments at ease, you can test, learn and innovate at scale — and make data-informed decisions that drive real business outcomes.
Key Features & Benefits of Optimizely Web Experimentation
Enterprise-ready
- Data-first
Optimizely's A/B testing platform is built to handle large volumes of traffic and data, making it suitable for enterprise-level organizations. - Feature rich
It has advanced features like multivariate testing, API access, and custom event tracking that are designed to meet the needs of large organizations.
- Integration ready
The platform offers robust integrations with popular analytics and CRM tools, as well as a dedicated customer success team to help enterprises optimize their testing process.
Scalable
- Built for scale
Optimizely allows running experiments on a large scale across multiple web pages and devices without the need for additional resources or infrastructure.
- Easy segmentation
It has built-in tools for data analysis and targeting, making it easy to segment and segment visitors and track results.
- Flexible collaboration
Optimizely allows teams to easily collaborate and share results, making it a useful tool for organizations of any size.
Intelligent
- Machine learning
Optimizely's A/B testing platform uses Google Cloud's powerful data analytics and machine learning tools to process and analyze large amounts of data from experiments, providing insights and intelligence to support AB testing
- Data analysis
Send data to Google Cloud's BigQuery and Data Studio, which allows users to easily analyze and visualize data to gain insights and make informed decisions about their experimentation programs.
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Security compliant
The platform also benefits from the security and compliance standards that Google Cloud adheres to, which is important for enterprise-level organizations.