CONTENT MARKETING PLATFORM

Supercharge your marketing lifecycle with a leading content marketing platform

Is your marketing team.. Well... Exhausted? Transform your team’s reality with a content marketing platform (CMP) that is built for marketers to collaborate and create exceptional content effortlessly.

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Lower TCO

Spending too much budget on disparate tools that are left to rust? Standardize on one platform for full visibility, complete alignment and lower TCO so you can put that budget towards those Tiktok videos you’ve been wanting to try.

Supercharged collaboration

Say sayonara to silos. Empower your team to adopt a culture of collaboration with a platform designed to bust down silos and facilitate what marketers do best: provide feedback.

Faster time-to-market

Efficiency doesn’t have to be a pipe dream. Bring exceptional content and campaigns to life faster than ever with flexible workflows, campaign workspaces, and publishing to any downstream channel.

What is Optimizely Content Marketing Platform?

Optimizely CMP is a centralized workspace for marketing—enabling teams to plan, collaborate, and execute content and campaigns more efficiently.

Get full visibility into your marketing org

It’s 2pm on a Wednesday; do you know where your marketing teams are? Optimizely CMP is the single source of truth for upcoming content and campaigns, so you never have to guess what your team is working on and if everyone is strategically aligned.

Visual calendars to see what’s coming next
Campaign workspaces for full visibility into every aspect of a campaign

Create and collaborate for maximum efficiency

Producing exceptional content and high-performing campaigns is no easy feat, but with a single workspace purpose-built for marketers, your org can work more efficiently and reduce time to market (without needing more resources).

Flexible workflows ensure that approval processes are adhered to
Commenting, versioning and live web proofing makes it easy to provide documented feedback
Scale content production with AI text and image generation and Optimizely’s embedded AI assistant

The integrated asset storage you didn’t know you needed

Think of all the content that’s created by your marketing org. Now consider that 65% of content is wasted because it’s unusable or undiscoverable. With integrated asset management, Optimizely CMP makes it easy to organize, find and repurpose content so your team can get the most out of every asset.

Centralized asset repository for all brand-approved assets
Brand templates for easy content creation
Asset tagging, expiration and usage history to maintain governance
Integrated creation, collaboration and publishing workflows
Auto-generated renditions in various file types and sizes
AI tagging of assets for better organization

Preview and publish content to any channel

Your team can preview content as it will look on its destination channel, then push to downstream systems with just a few clicks, thanks to integrations with your CMS of choice, social platforms, sales tools, intranets and more. This increases efficiency and provides better visibility across your tech stack (without needing to pay for more licenses).

Side-by-side content previews
Publishing to any downstream channel

Keep tabs on performance

Stay data-driven with the ability to track, measure and analyze content performance, and gain insight into which pieces of content have a tangible impact on business. Rely on data from other platforms? We have integrations with Salesforce, Marketo and more.

Content performance analytics provide insight into engagement
ROI analytics tie content to business impact

Top digital brands rely on Optimizely to enhance their content planning and production. Glow up alert 🚨

Read the customer story

Optimizely CMP has truly kind of brought us into this nirvana where we have enhanced collaboration, greater operational efficiencies, and we’re consistently creating and deploying content that’s on-brand and on-target.

Jay Manciocchi

Head of Marketing Content Operations, BMC Software

Read the customer story

Optimizely CMP is really Hunter's commitment to the folks in our marketing department. We are ready for this digital transformation... And we're committed to giving them the tools that they need to make their lives easier. That's really what the platform has done for us. It's calmed the chaos and it's made things trackable...

Tommy Maitz

Director of Marketing, Hunter Engineering

Select "let's go" for a sneak peek on how we accelerate the content lifecycle and drive productivity 📈

Optimizely named a 8x Leader in Content Marketing Platforms

Did you know that Optimizely was named a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms? For the 8th year in a row, Optimizely was recognized as a Leader for its Ability to Execute and Completeness of Vision!

Check out the report to learn why Optimizely received a Leader positioning.

Access the complimentary report

*Gartner, Magic Quadrant for Content Marketing Platforms, Jeffrey L. Cohen, Rene Cizio, Carlos Guerrero, Nicole Coskren, 10 March 2025. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Optimizely..