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Newscred is now Optimizely Content Marketing Platform
Founded in 2008, Newscred (then Welcome, now Optimizely) is a Content Marketing Platform purpose-built for marketers, enabling them to create and deliver content, collaborate with their organization, and manage digital assets.
A newsworthy union
NewsCred CMP empowers marketers to streamline their content lifecycle from ideation to execution, offering complete control from concept creation to campaign launch with a best-in-class delivery and optimization platform, solidifying its position as the world's fastest-growing and most exciting digital experience platform.
What is Optimizely Content Marketing Platform?
NewsCred (now Optimizely CMP) is a leading content marketing platform providing top-tier calendaring, content editing, workflow, and publishing tools. With its marketing resource management and digital asset management (DAM) suite, Optimizely CMP enables marketing teams to efficiently manage ad hoc requests and team resources, supporting all marketing assets and formats.