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Recordings Available NowUniting content and web teams for exceptional marketing 

Content and digital teams share the same mission. Delivering impactful, converting content to the right people, at the right place, at the right time. But how is this possible? Shatter your silos. Tell better stories with integrated marketing teams. Watch the recordings now!

  • Unite your content and web teams for meaningful storytelling.
  • Deliver high-quality content that truly resonates and converts.  
  • Apply strategies, tools, and tips to enhance your content and digital experiences.

Available on-demand now!

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Keynote presentation

How uniting content and web teams can transform your marketing 

Shafqat Islam, CMO, Optimizely & Deborah Breines, AVP, Enterprise Integrated Marketing, Travelers

track
Content marketing

Creating a measurement framework to drive content impact across the customer journey

Andrew Bolton, SVP, Chief Customer Officer, Knotch

Strategic content planning for integrated campaigns

Featured speaker, Phyllis Davidson, VP, Principal Analyst, Forrester

Forrester logo

Content strategies for modern marketing: Standing out in 2024

Founder and Chief Content Officer, Erika Heald Marketing Consulting

AI-powered marketing: How to leverage AI without losing the human touch 

Shafqat Islam, Chief Marketing Officer, Optimizely 

track
Digital marketing

Drowning in content chaos: Beat the struggle of content re-use in multi-channel marketing

Deane Barker, Global Director of Content Management, Optimizely & Cathy McKnight, Chief Problem Solver and Lead Analyst, The Content Advisory

Creating an award winning website: Using user-centric web design

Jim Rucinski, Solutions Engineer, International Fresh Produce Association

Delivering an immersive customer journey that is customised, personalised, and secure

Rich Hobbs, Group Technology Director, The Royal Mint

Impact customer outcomes with AI-powered digital experiences 

Featured speaker, Chuck Gahun, Principal Analyst, Forrester 

Featured speakers

Deborah Breines
Deborah Breines
AVP, Enterprise Integrated Marketing, Travelers
Cathy McKnight
Cathy McKnight
Chief Problem Solver and Lead Analyst, The Content Advisory
Andrew Bolton
Andrew Bolton
SVP, Chief Customer Officer, Knotch
Erika Heald
Erika Heald
Rich Hobbs
Rich Hobbs
Group Technology Director, The Royal Mint
Jim Rucinski
Jim Rucinski
Solutions Engineer, International Fresh Produce Association
Phyllis Davidson
Phyllis Davidson
VP, Principal Analyst, Forrester
Chuck Gahun
Chuck Gahun
Principal Analyst, Forrester