Discover your true visitors and Deliver more impactful experiences.

Zone-Based Heatmaps & Experimentation

Smart experimentation isn't just about running tests. To drive meaningful change, you need to test the right things at the right time. Transform your website's performance by understanding what drives engagement, what attracts attention and what makes users bounce.

Optimizely and Contentsquare have collaborated to arm customers with the tools to truly make the RIGHT decisions during their experimentation journeys. Marketing teams can use Zone-Based Heatmaps to gather and act on unique engagement, conversion, and revenue data for each of their website page elements. When paired with Optimizely, marketers are able to do more thorough analyses of both ongoing and concluded experiments and find new ones that have the potential to generate revenue, thus creating a pathway towards fully optimized digital experiences.

Key Highlights on Zoning Analysis

• You can restore deleted zonings incase you previously removed it.
• In the Zoning Analysis, the mid-zone height of a zone is now capture when the snapshot itself is captured. This means that when two users analyze the same snapshot, they will see the same exposure metric results irrelevant of their individual screen size.
• When using the zoning live capture, there's no need to create zones before saving your new snapshot. In the simplified flow, simply capture the printscreen, and click 'save to Contentsquare'.
• The Zoning Analysis will add zones for you automatically.
• To lower the risk of accidentally analyzing an old snapshot, the Zoning Analysis will notify you if your selected snapshot and app version doesn't match. If there's a date mismatch, you'll see a 'pill' in the left corner of your zoning.

Focus on page elements that drive Conversion

• Use Optimizely Zone-based Heatmaps powered by Contentsquare to reveal why a test won or lost. Compare user behavior on each variant side-by-side and gain insight into how visitors interact with every in-page element using unique engagement, conversion and revenue metrics.
• When paired with Experimentation, marketers can perform deeper evaluations of ongoing and completed experiments and uncover new, revenue-driving experiments to run.

Elevate Site Performance

• Increase conversion and revenue from the same visitors by understanding where to position content, product, and UX aspects throughout pages and journeys.
•  Determine which A/B testing are most significant and compare results across tests and time.

Key Benefits

Zone-based Heatmaps powered by Contentsquare provides behavioral data and surfaces insights about which page elements perform well vs create confusion or frustration. Leverage data visualizations from Zone-based Heatmaps to make intelligent recommendations to deploy useful experiments to boost customer engagement, conversion rates, and revenue.