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Optimizely Announces Winners of its Annual EMEA Optimizer Awards

Optimizely recognises EMEA customers demonstrating outstanding digital innovation and creativity.

LONDON, UK, January 19, 2022 – Optimizely, provider of digital experience platform solutions, today announced the winners of its annual EMEA Optimizer Awards.  

The awards, held virtually, celebrated the forward-thinking organizations who are using Optimizely’s tools in exciting and creative ways to go beyond the conventional, unlocking digital potential and inspiring others to follow suit.

“Over the past year, we have once again seen some outstanding work from our customers who are pushing the boundaries in digital innovation and creativity to provide the best possible experiences for their own customers,” said Chad Wolf, Optimizely Chief Revenue Officer. “Being able to recognize the fantastic achievements our customers have demonstrated is key, and we hope to encourage further innovation and success through the establishment of our annual Optimizer Awards.”

Recognising customer achievements in digital experiences, experimentation and marketing automation across seven categories, the 2021 Optimizer Awards winners are:

New Era Cap for Most Innovative Digital Experience
This award is presented to the Optimizely customer that has solved a complex business challenge or met a market demand in a new and exciting way. Leveraging innovative strategies, this company has created customer-centric, behavior-driven experiences, anticipated customer needs, and has created an overall exceptional website experience.

EPOS for Most Customer Centric Digital Experience
This award is presented to the Optimizely customer that has leveraged the Optimizely Content Cloud platform to its full potential and has built and maintained an outstanding customer-centric experience for end users.

AJ Products for Best B2B Buying Experience
This award is presented to the Optimizely customer who creates B2B digital experiences that best combine an engaging buying and self-service experience, with rich content relevant to the B2B personas they serve.

The Wine Society for Best B2C Buying Experience
This award is presented to the Optimizely customer who delivers exceptional ecommerce solutions to help their customers buy products and services seamlessly, allowing them to engage intuitively with the brand.

Sky for Best Experimentation Practice
This award is presented to the Optimizely customer who runs stellar experimentation programs, demonstrating strong data-driven approaches to solve real customer problems and drive impactful business decisions.

METRO for Best Marketing Automation Practice
This award is presented to the Optimizely customer who leverages smart personalization and storytelling to present relevant content to appropriate customers and who performs exceptionally based on open- click-, and conversion rates.

Digital Public Contact for Digital Social Impact Award
This award is presented to the Optimizely nonprofit or government customer who successfully leverages Optimizely technology to digitally transform their organizations to maximize their positive impact in the world.

About Optimizely

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com. 

Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.