55 marketing statistics you want to know for 2025 planning

B2C and B2B marketers everywhere will already be looking forward to 2025 planning, taking into account previous marketing efforts, marketing tools, marketing trends, marketing budgets, marketing campaigns (whether successful or.... not).

Did we mention we’re obsessed with marketing?

So, we thought we’d gather up key facts and statistics to help you with your upcoming marketing strategy. Here they are:

General marketing statistics

• More than 1/3 marketing leaders see conversion rates as their top KPI (Source)

• OOH advertising market is predicted to reach a market volume of $50.52bn in 2029 (Source)

• The importance of brand awareness: 81% of consumers need to trust a brand before buying (Source)

• 44% of businesses lack a quantitative idea of their marketing’s impact - it’s time to get on those marketing metrics! (Source)

• 87% of marketers see data as the most underutilized asset in their company (Source)

Digital marketing statistics

• Nearly 47% of businesses don’t have a digital marketing strategy... say WHAT. (Source)

• Digital advertising and marketing industry is currently estimated at $667bn (Source)

• 94% of small businesses plan to boost their digital marketing spends in 2024 (Source)

• With nearly 6bn people predicted to be using the internet by 2027, the need for skilled digital marketers is higher than ever (Source)

• Mobile devices take up an average of around 50.5% for website traffic, while desktop accounts for 46.5% (Source)

• Email marketing has one of the highest ROI (return on investment), followed by SEO, mobile marketing and content marketing (Source)

SEO marketing statistics

• Optimization on point: 93% of online interactions start with a search engine (Source)

• 63.4% of US web traffic referrals come from Google - this is why we recommend a Google-first organic search strategy... not Google-only (Source)

• SEO drives over 1,000% more traffic than organic social media does (Source)

• It’s estimated that there are 3.5bn searches on Google every single day (Source)

• 15% of all Google searches have never been searches before - this one is straight from the horse’s mouth (Source)

• The most searched keyword in the US and globally is “YouTube” (Source)

• It takes an average of 3.1 months to see the impact of a link on search rankings (Source)

Paid marketing statistics

• Paid ad channels with the highest ROI are Facebook and Google ads (Source)

• You can boost brand awareness by a huge 80% with digital advertising (Source)

• Paid media or PPC generate twice the number of visitors as SEO (Source)

• 62% of marketing teams increased their PPC budgets last year (Source)

• $100 - $10,000 is the average ad spending per month for small to mid-sized companies (Source)

• Wasting money: 72% of companies haven’t looked at their ad campaigns in over a month (Source)

• 65% of all high-intent searches result with an ad click - great lead generation! (Source)

Content marketing statistics

• 63% of marketers say driving traffic and generating leads is the biggest struggle for content writers (Source)

• 72% of online marketers see high-quality content creation as the most efficient way to boost their sites on organic search (Source)

• A huge 40% of B2C content marketers don’t look at competitors more than once a year (Source)

• 67% of small businesses use AI for their content marketing strategy and SEO (Source)

• Content types: 94% of B2B marketers use short articles or posts to drive engagement, followed by videos then case studies (Source)

• Scaling content production proves to be a common challenge in content marketing, with 49% of content marketers saying they don’t do enough repurposing (Source)

Social media marketing statistics

• 84% of B2B marketers see LinkedIn as the social media platform with the most value (Source)

• The average person spends approximately 145 minutes on social media every day (Source)

• Influencer marketing is on the up, with 57% of businesses in fashion or beauty using it (Source)

• Ad engagement rate: 38% of TikTok users are open to adverts, compared to 4% of general internet users (Source)

• Total ad spend on social media is projected to reach $220bn in 2024 (Source)

• Social media advertising accounts for an average of 28.8% of all ad spends (Source)

• The average person uses 6.7 social media platforms each month (Source)

• Going beyond social media, WhatsApp marketing has a hefty conversion rate of 45-60% (Source)

Email marketing statistics

• The average return on investment (ROI) from email marketing is 4200%... woah (Source)

• 60% of consumers prefer to be contacted by brands through email (Source)

• 88% of email users check their inbox multiple times a day, with 27% checking their emails 10-20 times a day (Source)

• Open rate: A massive 47% of recipients judge whether they want to open an email on the subject line (Source)

• 18.7% of people are turned off by the word “newsletter” being used in subject line, decreasing the click-through rate (CTR) (Source)

Video marketing statistics

• 91% of businesses are already using video as a marketing tool (Source)

• 88% of people would appreciate more video content from brands (we heart visual content) (Source)

• Short-form videos (less than 90 seconds) keep 50% of viewers watching - great tip for any upcoming video ads and social media ads (Source)

Integrated marketing statistics

• 70% of marketing teams lack an integrated content strategy, which is particularly bad when you consider how important multichannel strategies are these days (Source)

• By integrating your marketing team and marketing channels, you’ll see an increase of +31% in campaign efficiency (Source)

• 43% of marketers say optimizing productivity is the most important objective of a marketing plan (Source)

• 64% of marketers believe their martech stacks have become too complex in recent years, which is why an integrated martech stack is preferred (Source)

• Using an integrated approach in your campaigns sees an average of 50% more return on investment (ROI) (Source)

AI marketing statistics

• Over 50% of marketers are planning to invest more in AI within the next year (Source)

• 35% of marketers are using AI tools for their own social media posts (Source)

• 25% of marketers are using AI to better understand their customers and target audience (Source)

Why this all means you need a content marketing platform

From all the marketing statistics and all the marketing trends it’s highlighted, it’s clear: integrated marketing is the way to go.

By bringing together all forces and marketing formats, you not only create a powerhouse of a team, but bring in some serious results — I mean, see for yourself by checking out our guide to building an integrated marketing team.

But here’s the thing: to keep the team integrated, you need an integrated martech stack, you need visibility through a shared content calendar, you need a single source of truth for analytics and reporting.

Optimizely Content Marketing Platform ticks all those boxes. ✅