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Experimentation in Financial Services

Paving the way for innovation with experimentation

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Innovating your digital offerings comes with the risk of costly projects that don’t deliver ROI or can even mean changes to your digital experiences that inadvertently hurt your site’s performance. 

Mitigate the risk with a comprehensive experimentation platform that helps you test your theories with small-scale prototypes––saving you valuable time and resources. 

Read this ebook to learn how leading financial services companies use experimentation to safely iterate and improve their digital experiences. 

This ebook includes:  

  • An introduction to experimentation  
  • Customer stories from financial services companies that have removed the guesswork from their digital innovation with experimentation  
  • Key results from financial services companies that boosted their conversion rates with experimentation 
  • A brief explanation of Optimizely’s digital experience platform (DXP)