GMHBA’s digital transformation journey with Optimizely

GMHBA, a nonprofit organization, faced challenges with managing multiple separate websites and outdated systems. In our 'Customer Confiidential' series, Caghan Emirzade, Digital Product Manager at GMHBA and Optimizely's Customer Success Manager, Tarik Antunes, discuss that by adopting Optimizely, GMHBA were able to streamline their operations, consolidating both brands into a unified platform. The move to Optimizely Content Mangement System allowed the marketing team to independently manage content, significantly improving content delivery and efficiency. They also began using Optimizely Web Experimentation to better understand customer needs. Looking forward, GMHBA plans to continue leveraging new Optimizely features to further enhance its digital strategy and customer experience.

Caghan's Role at GMHBA

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Caghan is a Digital Product Manager at GMHBA, responsible for overseeing both the public site and member area of their website.
His day-to-day role involves ensuring the team focuses on building the right digital features, considering the cost of development and making sure the value of each project is demonstrated effectively.

Streamlining digital experiences with Optimizely

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Before choosing Optimizely, GMHBA had separate websites for each brand, leading to extra work and resource strain.
The move to Optimizely Content Management System aimed to simplify operations while maintaining distinct experiences for both brands.
Optimizely Web Experimentation has helped test and improve product performance after launch, ensuring alignment with expectations.
The platform has improved communication and collaboration between technical and marketing teams.

GMHBA increases content efficiency with Optimizely CMS

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GMHBA's previous CMS was complex, not user friendly, and required a single technical resource for content updates, limiting agility.
Transitioning to Optimizely Content Management System, GMHBA saw greater product adoption. As the CMS was more intuitive, it empowered the marketing team to handle content updates independently.
The move resulted in faster content updates and eliminated the need for a content coordinator role, freeing up resources.
There was a noticeable increase in content throughput, and resources could be redirected to more strategic tasks.

Enhanced customer experience with faster content updates and tailored testing

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Frequent content updates ensure customers receive timely information.
Faster page builds improve the user experience for customers.
GMHBA uses Optimizely Web Experimentation to test and tailor content based on customer preferences, improving both conversions and usability.

GMHBA is excited for Optimizely's other features and capabilities

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GMHBA has seen significant progress since starting with Optimizely, initially using only the CMS platform and now CMS, Web Experimentation and Content Recommendations.
They are looking forward to adopting new capabilities such as Feature Experimentation and the DAM to enhance operations further.

Good advice on how to start a digital transformation journey

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It's really important to leverage your Customer Success Manager for guidance and support.
Take advatnge of the available support and resources. Regular check-ins, product roadmaps, webinars, and ongoing advice have been crucial to GMHBA's digital strategy success.

Bransje

Charity and non-profits

Produkter