Introducing Warehouse-Native Experimentation Analytics

If your experimentation program is like most, mapping your testing efforts against true business outcomes (like revenue, pipeline, and more) is the holy grail... yet often made difficult without access to that critical data.

Optimizely Experimentation Analytics makes this a reality, allowing you to hook into your data warehouse, measure your experiments against the metrics that matter most, and surface more meaningful insights.

Watch this demo to see how you can:

• Deep-Dive into experiment results: Go beyond surface-level metrics and analyze data like qualified leads from Salesforce or average deal size, directly within the 'Results Scorecard'.
• Visualize the end-to-end user journey: Analyze user journeys to pinpoint drop-off points and understand behavior by different segments and cohorts.
• Make data-driven decisions: Measure the true impact of your experimentation work by connecting it to revenue-driving metrics, and level-up your program.