Seamless customer journeys with omnichannel marketing and a CDP

Omnichannel marketing is becoming increasingly important due to booming e-commerce and changing consumer behavior.

Nowadays, companies need to reach their (new) customers with the right message at the right time - and preferably on their preferred channel. Smart omnichannel marketing incorporates all touchpoints throughout the entire customer journey. And according to McKinsey, this can increase sales by 15 %.

To achieve this increase in sales in your omnichannel campaigns, you should rely on a Customer Data Platform (CDP). At the Digital Bash, Olivia showed how smart omnichannel marketing in combination with a CDP helps to win more loyal customers and thus increase sales.

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