Customer Confidential: 2X faster with Visual Builder and Web Experimentation

Michiel Dorjee, Director, Digital at Optimizely and Anthony Aiosa, VP, Customer & Product Marketing at Optimizely sit down in our next episode of 'Customer Confidential' to discuss how Optimizely’s Content Management System and Visual Builder helped streamline the site development process, enabling faster and more flexible creation of visually appealing sites. Integrated testing and personalization features  with Optimizely Web Experimentation further enhance efficiency, enabling more frequent experimentation. Looking ahead, Michiel is excited about Optimizely One for managing content, campaigns, and data.

Developer & Marketer friendly

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Key points:

• Optimizely's Digital team were early users of Visual Builder, first creating Optimizely's brand portal site at Opticon, then the Mosey Bank site as a showcase for Optimizely’s technologies.
• The Visual Builder lets front-end developers build entire sites independently, with appealing visuals, animations, and interactive components, speeding up the process compared to previous tools.
• The new system allowed the team to create a visually appealing site in just two weeks, providing more time to focus on front-end and interactive elements. The fun stuff!
• The Visual Builder lets marketers quickly assemble pages with pre-built components, making it easier to edit and structure content without needing deep technical skills, balancing both developer and marketer needs.
• The integration of Visual Builder improved collaboration, allowing both developers and marketers to work faster with real-time editing and better content structure.

Building tests faster on your site

Key points:

• Using Optimizely Web Experimentation with Visual Builder, the team rapidly builds and tests different approaches to personalize the user experience.

• Complex deployment processes make testing and personalization harder. The team values a simpler, more efficient solution.

• Optimizely’s Content Management System and Web Experimentation tools are more user-friendly, with less configuration and the ability to test across multiple pages simultaneously.

• The team runs more tests than ever, enabled by the flexibility of the CMS, leading to more comprehensive experimentation and a better digital experience.

New exciting developments for Optimizely CMS

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Key points:

• Michiel is thrilled about Optimizely’s Content Management System roadmap, which combines multiple tools into one platform for managing tasks like promotions, audience building, and reporting.
• The team is excited about new features, especially Opal and AI integration, which will streamline campaign management and boost efficiency.
• Michiel is optimistic about the Optimizely One suite, a single system for all marketing tasks, with integrated data and campaign management in one interface.
• The Optimizely Product team values Micheiel's and his team’s input in shaping the product and is grateful for them to be part of the proof-of-concept stage, helping to develop features that meet our customer needs.