Sama Asali
Senior Consultant, Strategy and Value, Optimizely
Optimizely Roadshow: Amsterdam
- February 27, 2025
- Pakhuis de Zwijger | Piet Heinkade 179, 1019 HC Amsterdam
Join us for an exciting event filled with inspiration, innovation, and opportunities to connect with industry leaders and peers. The Optimizely Roadshow is your pit stop for all things digital experience.
Event highlights
- Customer spotlight
Real-world success stories from brands driving big wins. - Fuel to go forward
Expert insights on content marketing, experimentation, and personalization in focused breakout sessions. Plus, catch exciting updates on personalization and AI within Optimizely One. - Networking pit stops
Meet and mingle with peers, partners, and industry leaders. - Two pre-event, customer-only workshops
Focusing on Personalization and Warehouse Analytics at 10:30-12:00.
Register now to secure your spot at the Amsterdam stop of the Optimizely Roadshow. Space is limited, so register early!
Agenda
| Pre-event Customers only |
|
| 10:30 | Data Warehouse Native — test against your most important business metrics |
| Building a personalization playbook | |
| All attendees | ||
| 12:00 |
Check-in and lunch |
|
| 13:00 | Solving the content crisis How the content layer fuels personalization at scale, Rasmus Houlind, Author within Personalization and Omnichannel Marketing, CXO at Agillic |
|
| Track: Digital Optimization | Track: Content marketing | |
| 14:00 | Applied empathy A psychologist's view on the 'person' in personalization Joost Baalbergen, Senior Behavioral Expert, Online Dialogue |
The art of a grand experience boosted by AI David Buo, Sr. Director Solution Architecture, Optimizely |
| 14:30 | The evolution of Experimentation @ANWB Michael Hamelinck, Chapter Lead Web analytics and conversion optimization, ANWB |
Spirotech's Digital (R)Evolution: a Joint Effort, Laurens Costa, Digital Marketer, SpiroTech |
| 15:00 | Break | |
| 15:30 | Fostering an experimentation-first mentality Julot Ernst and Julian Onderwater, Adyen |
From chaos to clarity How Optimizely streamlined our marketing operations Sama Asali, Sr. Consultant Strategy & Value, Optimizely |
| 16:00 |
Fireside chat with Heineken Roel Gerrits, Head of Customer Experience, Heineken |
Panel discussion - Innovate, Implement, Inspire: How AI is Shaping the Future of Web Experiences With Paul de Metter, Conclusion Experience and Klaas-Jan Meijer, Delaware. |
| 16:30 | Networking pit stop and happy hour | |
Stay tuned for more details on speakers and sessions.
Remember to bring
- A notebook or device for capturing key takeaways
- Your curiosity and questions for our speakers
Venue details
Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam
Contact
Reach out to our team at events@optimizely.com for any questions.
We can’t wait to see you on February 27!
Speakers
Mykhailo Datsenko
Senior Product Manager, Optimizely
Rasmus Houlind
Author and Chief Experience Officer, Agillic
Joost Baalbergen
Senior Behavioral Expert, Online Dialogue, Online Dialogue
Michael Hamelinck
Chapterlead Webanalyse en conversieoptimalisatie, ANWB
Julot Ernst
Product Manager Growth & Performance Solutions, Adyen
Roel Gerrits
Head of CX Global E-Business, The HEINEKEN Company
David Buo
Senior Director, Solution Architecture, Optimizely
Julian Onderwater
Frontend Software Engineer, Adyen
Daniel Ushida
Sr. CX Growth Specialist, Heineken
Laurens Costa
Digital Marketer, SpiroTech