Tomorrow's content engine: Enabling creativity from ideation to artifact

Content has a life long before if ever sees the inside of the CMS, and it requires the input and ideation of multiple minds. But organizations often struggle with the upstream processes and platforms that can facilitate better planning and collaboration, which ultimately lead to higher-quality content and better digital experiences downstream.

In this webinar, CMS expert and Global Director of Content at Optimizely, Deane Barker, discusses how content moves through an organization, from initial inception to published artifact being consumed by your customers. We talk about what works, what doesn't, and share practical tips to help you improve every step in that content lifecycle. You can also expect:

• A look into how Optimizely’s new CMS + CMP integration can simplify your content creation and publishing journey
• A live demo of the integration led by our Director of Product Management, Bob Orchard
• Q&A session