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Customer Confidential: How Valtech empowers marketing teams across the globe
Mattias Malmer, Global Head of Marketing at Valtech, a global digital agency and long-term partner of Optimizely, sat down with Shafqat Islam, President of Optimizely, to discuss how Valtech is driving innovation and efficiency with Optimizely’s tools. This customer story explores how Valtech is leveraging Optimizely to empower their global marketing teams, streamline processes, and deliver data-driven, customer-centric campaigns across regions.
Valtech's journey with Optimizely
Key Points:
- Mattias Malmer, Valtech's Global Head of Marketing, has been with the company for 13 years and has collaborated with Optimizely (formerly Episerver) since 2011.
- Valtech's marketing strategy encompasses paid media, organic content, channel-specific campaigns, and events.
- Mattias oversees an end-to-end marketing strategy, including marketing automation, website orchestration, data setup, and coordination across global regions.
How Valtech scales marketing across 17 websites
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Key Points:
- Valtech uses Optimizely CMS for 17 websites, Experimentation to embrace testing, and CMP for global marketing orchestration.
- CMP connects Valtech's global team, streamlines workflows, and supports content creation, campaign planning, and event management.
CMP is a tool to connect all the teams across the globe and make sure that we are sharing our ways of working, helping us to facilitate, but also to form our processes in a really nice way.
Mattias Malmer, Global Head of Marketing at Valtech
Modular websites and faster launches with Optimizely CMS
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Key Points:
- Valtech uses Optimizely CMS with modular templates to quickly launch and update landing pages.
- The flexibility of the CMS enables fast testing, such as optimizing contact forms for better conversion.
One thing that has been super important for us is to be agile and being able to move fast.
Mattias Malmer, Global Head of Marketing at Valtech
How Valtech is leveraging AI for localization
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Key Points:
- Valtech is experimenting with AI, focusing on automated translations for their websites to meet local language requirements.
- The company is exploring the quality of AI translations, ensuring they align with Valtech's brand tone of voice and maintain a consistent personality.
Empowering marketers with Optimizely One
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Key Points:
- Valtech is transitioning to Optimizely One for a fully integrated ecosystem designed for marketers.
- Their goal is to enable the global marketing team to independently use the tools, without relying on external requests.
We want something that empowers the full marketing team globally to actually own the full process within the tools as well, where we don't need to put requests in backlogs in Jira and wait for someone to do something for us.
Mattias Malmer, Global Head of Marketing at Valtech
As Valtech moves closer towards its goal of adopting Optimizely One, the agency is laying the groundwork for an integrated, marketer-centric ecosystem. This shift will enable Valtech to further enhance agility, collaboration, and data-driven decision-making across its global marketing teams.
Bransje
Tech