Leah Messenger

Leah is the Content Marketing Manager for Optimizely Content Marketing Platform (CMP) solution. A keeno for writing since well… forever, she’s kept a strong focus in content throughout her marketing career. This has seen her work at a national wedding magazine, digital agencies, quirky start-ups, before landing in tech - and never looking back, of course. With her passion for turning complex (and let’s be real, sometimes a bit boring) topics into educational, engaging and entertaining content, Leah can be found tap-tapping away on her keyboard, digging into data, and ramping up the research.

Leah Messenger

Innhold lagt ut av Leah

icon

mars 20 | 2 minutes

Out of whack: 5 signs your marketing channels are not aligned

When there's a mishmash of messaging, confusion of creative assets, patchwork of pain points, it's giving brand identity crisis. Align your marketing...

icon

februar 18 | 4 minutes

How to align your content marketing and social media teams

Team alignment is something we *always* talk about, and it's a key part of integrated marketing. Here's how to align your content and social media...

10 steps to build your integrated marketing strategy_Teaser_1200x628 (1)

januar 24 | 5 minutes

Get aligned, get results: 10 steps to an integrated marketing strategy

For seamless marketing and soaring results, you need alignment in your team. There's one strategy for that: an integrated marketing strategy. Here's what...

Using AI to transform existing content_teaser_1200x628

januar 22 | 2 minutes

Content repurposing with AI: How to transform existing content in minutes

Repurposing is efficient for our time and budgets, but content repurposing with AI is EVEN more efficient. Here's how to transform existing content in...

Blog Teaser-Generic_6

januar 10 | 4 minutes

Integrated marketing quiz: How aligned was your team in 2024?

Looking back on the past year is great for reporting and forecasting, but just how efficient was your marketing team and approach in 2024? Find out with...

graphical user interface

januar 06 | 6 minutes

Why you need to integrate AI into your content creation workflows

Use AI right, and it won't steal your marketing job. Use it wrong (or not at all) and you'll be replaceable. Here's why you need to integrate AI into...

graphical user interface

oktober 31, 2024 | 6 minutes

From "wah" to "woah": How to improve your content creation process

Enough of the headaches with dodgy workflows, feedback blockers, and inconsistent publishing. Here's how to take your content creation process from 😭...