G Squared

G Squared is a digital consultancy that drives real business results. Our services include experience design, interface design, full-stack development, integrations and dev-ops.

We believe in a consultative approach to web design and development which is tailored to the unique requirements of each business. Our collaborative approach is underpinned by data and insights to leverage innovative digital solutions that effectively address and overcome business challenges. Our focus on addressing these challenges allows us to design and build a web solution that achieves real business results.

A core tenet of our approach involves striking a delicate balance between user needs and business requirements. We ensure your users are engaged through comprehensive consultations, where we gain valuable insights including user objectives and pain points. This iterative process begins with an initial contextual inquiry and extends into obtaining early user feedback throughout the website design and development journey.

Additionally, we emphasise the formulation of composable technical stacks, allowing for the integration of correlated technologies such as Customer Data Platforms (CDP) and Customer Relationship Management (CRM) platforms. This approach enhances the website development process and aligns cohesively with broader technical ecosystems – ultimately ensuring a comprehensive and future-proof digital solution for our clients.