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Content Marketing Platform iconWeb Experimentation

The world’s most powerful, industry-leading experimentation platform

Other testing tools? Cute. But if you want experiments that drive
real business outcomes, Optimizely is the only name that matters.

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Explore the capabilities of Optimizely Web Experimentation 

What sets us apart

AI-driven experimentation

Run smarter tests with AI-driven insights that scale across your business.

  • Generate variations instantly with AI, eliminating dev bottlenecks.
  • See changes explained automatically with AI Variation Summary—no guesswork, just insights.
  • Send more traffic to winning variations for higher conversions.
  • Discover your next big experiment with AI-driven test ideas and key metrics.

Fastest, flicker-free testing

Deliver experiences at the edge for speed and reliability.

  • Reduce latency with server-side execution for instant experiment delivery.
  • Eliminate page flicker by processing tests before the page loads. 
  • Smooth performance with our global CDN-powered experimentation .

Go beyond A/B testing

Unlock advanced testing methods to find what resonates best with your users.

  • Run smarter tests with A/B, multivariate, and multi-armed bandits to optimize every element.
  • Maximize conversions dynamically by automatically shifting traffic to top-performing variations.
  • Deliver personalized experiences based on user behavior, context and intent.

Collaboration made easy

Bring your team’s ideas together in one place, empowering everyone to brainstorm, create, and launch winning experiments together.

  • All-in-one platform for brainstorming, design, and tracking in one unified space.
  • Crowdsource and prioritize ideas from across the company and turn the best ones into impactful tests.
  • Track and celebrate progress with shareable calendars and celebrate team wins through visible results.

Test, ikke gjett

La kundenes tilbakemeldinger styre beslutningene dine, og slutt å gjette på hva som vil konvertere.

Oppretthold ytelsen

Eksperimenter uten at det går på bekostning av ytelsen ved hjelp av en enkelt implementert, no-flickering snippet.

Øk inntektene

Senk kostnadene for kundeanskaffelse uten å øke annonseutgiftene eller arbeidsmengden for utviklere.

Test, ikke gjett

La kundenes tilbakemeldinger styre beslutningene dine, og slutt å gjette på hva som vil konvertere.

Test, ikke gjett

La kundenes tilbakemeldinger styre beslutningene dine, og slutt å gjette på hva som vil konvertere.

Test, ikke gjett

La kundenes tilbakemeldinger styre beslutningene dine, og slutt å gjette på hva som vil konvertere.

Optimizely Web Experimentation structures our thought process on how to think about new ideas and how to implement them, while giving us a safe way to actually find which ideas are successful and which ones aren't.

Andrew Presnell (onTrustRadius)

Sr. Full-Stack Developer, Universal Technical Institute

UTI.D
We are able to identify what development work is worth pursuing and what isn't based on the experiment results deployed by their platform.

Audrey Ortiz (on TrustRadius)

CRO Marketing Manager, ServiceTitan

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Experimentation is a central part of our growth story. It’s really the pulse and heartbeat of the business. Optimizely has really played a central role in helping us become more disciplined and focused about the way that we do experiments and ultimately drive growth in the business.

Robert Chatwani

CMO, Atlassian

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Tjenester og priser

Lag enestående digitale opplevelser. Gi redaktørene verktøy til å lage verdifull opplevelser gjennom å skape og kombinere ulike typer av innhold.

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Frequently asked questions

What is Optimizely Web Experimentation?

Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection.

How easy is it to implement Web Experimentation?

Implementation is as simple as pasting a snippet of code on pages where you would like to test or track goals. Tests will run as quickly as they can be added.

Will having the Optimizely Web snippet on my site slow it down?

With Edge Delivery, your experiments are deployed directly at the edge via your Content Delivery Network (CDN), ensuring lightning-fast load times and a seamless user experience—with zero flicker and no compromise on performance across web, mobile, and landing pages.

Is any development work required when transitioning to Web Experimentation?

No code changes are required for Optimizely Web Experimentation. We provide project-level configuration options that allow you to choose which platform you want to use.

Is Web Experimentation PCI compliant?

Yes, Optimizely is fully PCI DSS, ensuring your customer data is handled with the highest levels of security and care.

How does Optimizely count conversions?

We count conversions based on unique visitors to your page through our advanced analytics system, meaning users are only counted once regardless of how many times they trigger conversions.