Welcome to Onederland, Opticon 2024
Where marketing dreams come true
Created by marketers for marketers, Optimizely One makes wonderful websites bloom like curious flowers. Join us at Opticon 24 as we dive down the rabbit hole into a digital Onederland of immersive sessions, networking opportunities, and a muchness of inspiration from some of the biggest characters in the business.
Grab your ticketThe destination of your dreams
If you can’t find a rabbit hole, don’t worry – because Onederland is touring three iconic locations from Stockholm to San Antonio via London. A detour on the web is part of the journey.
Online
October 24 Watch from anywhere
Free to attend
Now on-demandWhat you can look forward to
Inspiring keynotes
Optimizely’s execs get the party started by taking you on a journey along the Optimizely product roadmap, followed by some of the world’s most influential brands sharing their perspectives.
Breakout
We hand-picked a selection of the best attended Opticon sessions featuring industry experts, practical tutorials, and innovative strategies. Come along and curate your own adventure.
Virtual demo booths
Curiouser and curiouser? Discover how Optimizely One can work wonders for your business. Got a question? Our experts will provide the answers that make sense.
Online only specials
Opticon Online brings you exclusive web sessions featuring our expert speakers. Prepare for content that promises to leave you grinning from ear to ear, just like the Cheshire cat.
What your day will look like
10:00AM EDT / 03:00PM BST / 04:00PM CEST
Run time: ~2 hours
Keynote
Welcome to Onederland
Alex Atzberger, Rupali Jain, Shafqat Islam, Optimizely
Content Creation and Delivery breakout
How Salesforce scaled and optimized their content lifecycle
Emily Kates, Salesforce, Mark Wakelin, Optimizely
From Good(wood) to great: How to take your website to the next level
Simon Gardiner, Goodwood
The secret to agile web experiences
Nazanin Ramezani, Optimizely
Optimization and AI breakout
How to build a personalization playbook
Mark Wakelin, Kory Manley, Optimizely
From boring to bold: Virgin Media 02's experimentation-led revolution
Doychin Sakutov, Virgin Media
AI and the new generation of GTM
Jared Brickman, Insight Partners
Explore Onederland. Wherever you are.
Opticon Online brings you into a marketing wonderland where visibility is made crystal clear, workflows flow like freshly brewed tea, and insights live at the tips of your fingers. You can access Virtual Opticon free of charge, whether you joined us in Onederland or were chasing a caterpillar and didn’t have time to get there.
Now on-demandAt the heart of our Onederland experience
At Opticon, we strongly believe in creating a magical and immersive experience for every attendee. We’re committed to make sure our event is accessible to all, striving to make it magical for each individual.
We actively encourage anyone with specific accessibility needs to openly communicate your needs. Our primary aim is to be as accommodating as possible and ensure that the experience at Opticon is devoid of barriers.
Our unwavering commitment is to foster an environment where every person feels not only included and valued but also an indispensable part of our vibrant tech community.
FAQs
Here are all the answers you’re likely to need about Opticon from registration and how to attend.
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