Welcome to Onederland, Opticon 2024
Where marketing dreams come true
Created by marketers for marketers, Optimizely One makes wonderful websites bloom like curious flowers. Join us at Opticon 24 as we dive down the rabbit hole into a digital Onederland of immersive sessions, networking opportunities, and a muchness of inspiration from some of the biggest characters in the business.
Grab your ticketThe destination of your dreams
If you can’t find a rabbit hole, don’t worry – because Onederland is touring three iconic locations from Stockholm to San Antonio via London. A detour on the web is part of the journey.
Stockholm
September 10 Waterfront congress
Thank you!
Watch on-demandWhat you can look forward to
Masterclasses
Go deep and become a 'digital master' at Opticon '24! Led by industry experts, these in-depth sessions focus on providing advanced insights across the key trends impacting how we deliver digital experiences. From generative AI to content operations and 1:1 personalization, you'll walk away with actionable learnings you can start applying immediately.
General session
Optimizely’s execs get the party started by taking you on a journey along the Optimizely product roadmap, followed by some of the world’s most influential brands sharing their perspectives.
Breakouts
A wide variety of sessions feature industry experts, practical tutorials, and innovative strategies. Come along and curate your own adventure.
Demo booths
Curiouser and curiouser? Discover how Optimizely One can work wonders for your business. Got a question? Our real-world experts will provide the answers that make sense.
Workshops
Hands-on workshops will teach you how to reveal hidden insights, master the tools of our trade, and achieve the kind of results that leave you grinning like a, well, cheshire cat.
What your day will look like
Watch on-demandExplore the diverse range of topics and speakers designed to enrich your experience and provide valuable insights. Check out the schedule to plan your participation and make the most of this premier event.
*Schedule subject to change
07:30AM
Registration opens
Join us for breakfast and networking while you register for the event and pick up your swag
08:30AM
General session & breakout tracks
Start the day off with our keynote talk, followed by general session and breakout tracks, interspersed with networking breaks and lunch.
05:00PM
Closing reception
Enjoy an evening of drinks, good food and wonderful networking opportunities to close out a day of learning.
Explore learning topics
Watch on-demandAll-things workflow
Planning, collaboration, and process: all critical to maximize efficiency. In this track, we'll look at how the most modern organizations are undergoing radical transformation, and reaping the benefits.
Experience creation
Content is (still) king. But that "content" looks a lot different today than it did 10, 5, or even 2 years ago. In this track, we'll look at how the ways digital is evolving with engaging, dynamic content at its core.
Digital optimization
The best way to truly optimize experiences? Insights and engagement. In this track, we cover all things personalization and experimentation, helping you take a customer-first lens for every interaction.
Innovation & AI
From AI to headless — there's no shortage of innovation transforming the way digital practitioners operate. Join these sessions to hear from industry thought leaders who will share key trends influencing the way we work.
All-things technical
Transform your digital roadmap and ensure your stack is future-proof. In these technical sessions, we'll get hands-on — offering tips and tricks that developers can take home and apply right away.
Commerce
Are you ready to meet the demands of your buyers? Join these sessions to learn how digital leaders are modernizing their commerce engine to drive hyper-relevant experiences — and revenue.
Hear from industry experts
Gain expertise and industry insights directly from leaders in the space.
Event experience
Join the party in person
- Meet your fellow marketing creatures IRL
- Create your own bespoke experience
- Collect cool swag, great food and much more.
- Get hands on with Optimizely One
- Access to Opticon Online included
Experience it Online
- Join in live
- Access the best-of content, insights and learnings online
- Get access to additional exclusive online-only content
- Enjoy the flexibility to watch on your own time
Thanks to all our sponsors
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Traveling to Opticon
Join us for a one day event at the Waterfront Center. Go to our FAQ section below to get answers to all you questions about traveling to Opticon.
Join us in Onederland
We’re getting ready to put on the most enchanting event the marvelous world of digital marketing has ever seen. Join us and be part of the story.
Watch on-demandAt the heart of our Onederland experience
At Opticon, we strongly believe in creating a magical and immersive experience for every attendee. We’re committed to make sure our event is accessible to all, striving to make it magical for each individual.
We actively encourage anyone with specific accessibility needs to openly communicate your needs, be it for mobility assistance, dietary needs, audio or visual assistance. Our primary aim is to be as accommodating as possible and ensure that the experience at Opticon is devoid of barriers.
Our unwavering commitment is to foster an environment where every person feels not only included and valued but also an indispensable part of our vibrant tech community.
FAQs
Here are all the answers you’re likely to need about Opticon from registration and logistics to travel and accommodation.
Read all FAQs