Anubhav Verma

Traditional experimentation only tells half the story. See how warehouse-native analytics enable organizations to test against true business outcomes,...

Behavioral segmentation observes what your customers do, finding patterns in their journey, and using those insights to group similar behaviors...

Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page...

Experimentation requires a blend of analytical thinking, creative problem-solving, and technical expertise. See how to hire, structure, and retain top...

Your pricing page isn't just about making it pretty. It's about simple pricing, onboarding well, and adding value through use cases instead of slashing...

63% of marketers still struggle to deliver personalized experiences. See what you need to know on your website to create personalized experiences.

Personalized marketing is in a place where the line between "delightfully tailored" and "creepily invasive" is thinner than the fine print on your privacy...

Traditional Landing Page Optimization (LPO) tips don't work anymore. Why? Because your visitors are individuals with unique preferences, behaviors, and...

When optimizing, there are no failures— only chances to learn and grow. Discover how to extract insights from every test, successful or not, and build...

Explore the tension between intuition and data. Learn why teams struggle with data-driven decisions and discover how to navigate the complexities.

Treating experimentation as an afterthought is a mistake. Because what if the wrong idea was built from the start? For success, you need to integrate A/B...

Product-marketing communication breakdown impacts you in every way. It leads to delayed launches, increased release friction and underutilized features....

Nobody wants a new product or feature that's just... meh. Enter product ideation techniques. From classic brainstorming to modern approaches like "painted...

It's very easy to assume what works and what doesn't work on a website. Here are 5 myths that you need to avoid to truly scale your experimentation...

Learn what 1:1 personalization is, why it's important, and how to use robust data collection and analysis to deliver a personalized customer...

From segmentation to AI-rich optimization capabilities, the combination of customer data, powerful testing, and real-time website personalization is transforming...

A content workflow involves a series of tasks performed by a team between the ideation to delivery steps. Here's how it can be a content-compounding machine...

When reaching statistical significance in digital experiments, the statistical method chosen can influence the interpretation, speed, and robustness of...

One of the tools app developers and mobile product managers are increasingly adding to their toolkits is A/B testing. Here are three simple yet effective...

It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that...