Francesco Montesanto

Letting AI do all the personalization work for you is the simplest way to ensure that you’re being met with customers who are actually excited to speak...

Nicola Ayan sat down with Francesco Montesanto recently to discuss all things personalization. Hear about where it's going and how Optimizely is leading...

Understanding which personalization engine you choose or how you choose to build it yourself will have massive implications on the overall customer...

In order to deliver personalized experiences, a comprehensive library of content is critically necessary.

Defining personalization specifically for your organization is tough, but not impossible. Here's a guide on how to get started.

The most important steps in personalization are those initial ones to adequately plan, execute, and refine your strategy.

Marketing segmentation is the backbone behind any marketing strategy. Without properly segmenting your customers or your audience, you’re just going to...

When it comes to implementing personalization, it's best to adopt a hybrid model where you define rules that guide the customer experience with AI to...

AI is already fully capable of making the lives of data-driven marketers a whole lot easier. From data crunching to decision-making to personalization,...

As a marketer looking to scale, you’ll need to learn about collaboration email templates and how to write pitch emails. Learn more below.