Haley Sullivan

Haley Sullivan

Content posted by Haley

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February 19 | 5 minutes

How personalization supercharges your ROAS (Without the creep factor)

Learn how effective personalization boosts ROAS by delivering tailored, relevant content across digital channels. Discover how personalization increases...

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November 18, 2024 | 5 minutes

Empowering healthcare organizations with HIPAA-ready Optimizely One

Our HIPAA-ready CMS and Experimentation platforms are built around three core disciplines—content management, experimentation-based personalization, and...

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September 12, 2024 | 7 minutes

5 tips for banks to catch up with FinTech personalization strategies

This blog explores how fintech and digital-only banks are redefining customer engagement, how younger generations are driving this shift, and what traditional...

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September 12, 2024 | 8 minutes

Financial literacy programs: the secret weapon for banking customer engagement

By transforming content channels into educational powerhouses, banks can foster deeper customer engagement, build unwavering loyalty, and contribute meaningfully...

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September 06, 2024 | 5 minutes

The evolution of banking marketing teams: from traditional to tech-savvy

See how marketing and digital teams are not only keeping pace with the digital age but are also leading the charge in the industry's evolution.

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August 07, 2024 | 3 minutes

Embracing atomic content: Revolutionizing healthcare marketing efficiency

Atomic content offers a powerful solution by simplifying content management and enhancing flexibility. See how atomic content can streamline your...

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August 05, 2024 | 5 minutes

The anatomy of an experiment: Your digital lab for innovation

Whether you're trying to improve patient acquisition, streamline appointment bookings, or enhance digital engagement, experimentation helps you test new...