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Leah Messenger

Leah is the Content Marketing Manager for Optimizely Content Marketing Platform (CMP) solution. A keeno for writing since well… forever, she’s kept a strong focus in content throughout her marketing career. This has seen her work at a national wedding magazine, digital agencies, quirky start-ups, before landing in tech - and never looking back, of course. With her passion for turning complex (and let’s be real, sometimes a bit boring) topics into educational, engaging and entertaining content, Leah can be found tap-tapping away on her keyboard, digging into data, and ramping up the research.

Leah Messenger

Content posted by Leah

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January 10 | 4 minutes
Integrated marketing quiz: How aligned was your team in 2024?
Looking back on the past year is great for reporting and forecasting, but just how efficient was your marketing team and approach in 2024? Find out with...
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January 08 | 4 minutes
What are the Sunday scaries? 7 ways to make Monday your (almost) favorite day
We've all been there—that feeling of dread that settles in as the weekend draws to a close. It's called the 'Sunday scaries', and here's how to fight...
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January 06 | 6 minutes
Why you need to integrate AI into your content creation workflows
Use AI right, and it won't steal your marketing job. Use it wrong (or not at all) and you'll be replaceable. Here's why you need to integrate AI into...
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January 01 | 6 minutes
15 content marketing metrics your platform must track
Content marketing without performance tracking is like throwing darts in the dark. Here are the content marketing metrics your team needs to keep an eye...
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December 18, 2024 | 4 minutes
11 apps that make marketers' lives easier: The small business edition
The small business edition to marketing apps. Say hello to 11 apps that make marketers' lives easier, including some extra special feature shout-outs.
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December 05, 2024 | 4 minutes
99 problems and content scalability IS one: 9 reasons your content isn't scaling
99 problems and content scalability IS one. But why is your content not scaling? Find out the tactics, processes and factors you might be missing out...
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November 28, 2024 | 5 minutes
12 marketing red flags that could be killing your content strategy
Red flags: they're not just for swiping left on dating apps anymore. Here are the 12 marketing red flags that could be sabotaging your marketing...
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November 26, 2024 | 5 minutes
Content scaling: 8 ways to create better content, (way) faster
Wondering how to scale content creation but not sure where to start? Here's our guide to content scaling, complete with 8 simple tips to get your content...
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November 19, 2024 | 6 minutes
8 steps to convincing your CMO about your new (wild) campaign idea
Us marketers have got to be extra creative to stand out these days. But how do we go from ideation to content creation? First step: Pitching it to your...
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November 18, 2024 | 4 minutes
Smarketing: 6 tips for better sales and marketing alignment
Sales and marketing alignment (or smarketing, as we like to call it) is essential for improving not only your customer experience, but your teams'...
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November 14, 2024 | 4 minutes
AI agents: Changing the way you use AI (for the better)
AI changing the game again? Yep, that's right. But don't worry - here's everything you need to know about AI agents and how they'll impact your AI...
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November 11, 2024 | 3 minutes
8 leadership mistakes that will burn out your team
As a marketing leader, your team's wellbeing is essential. But have you ever thought your actions might contribute to their burnout?
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November 01, 2024 | 5 minutes
Guide for CMOs: How to improve team alignment as a marketing leader
As a marketing leader, you must create a unified, collaborative team because misalignment is unproductive and expensive. Here's how to improve team...
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October 31, 2024 | 6 minutes
From "wah" to "woah": How to improve your content creation process
Enough of the headaches with dodgy workflows, feedback blockers, and inconsistent publishing. Here's how to take your content creation process from 😭...
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October 25, 2024 | 4 minutes
Content creation VS content writing: What's the difference?
You're about to find out the true difference between content writing and content creation, and why that distinction matters for your marketing...
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October 17, 2024 | 10 minutes
Content repurposing: The ultimate guide to getting the most out of your marketing
Content repurposing makes everyone in your marketing department happy. It's all about making the most of what you've got and squeezing the marketing...
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October 15, 2024 | 6 minutes
How to maintain consistent messaging in your marketing
It's time to drop the multi-personality brand and work on consistent messaging. Learn why brand consistency is important to business growth, and how to...
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October 10, 2024 | 3 minutes
Why consistent messaging is SO important for your brand
Consistent brand messaging strengthens your brand and gets you seen (and remembered) by your audience. Here are all the benefits to consistent...
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October 02, 2024 | 5 minutes
6 things marketers are bored of you saying
🚨 Trigger warning: Marketers, start your deep breaths now — here's how to handle those infuriating conversations.
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September 26, 2024 | 10 minutes
A guide to employee advocacy: What it is, how it works and what's in it for you
In this guide, find everything you need to know about employee advocacy, including what it is, how it works, and what's in it for your team, your brand...