Leah Messenger

Leah is the Content Marketing Manager for Optimizely Content Marketing Platform (CMP) solution. A keeno for writing since well… forever, she’s kept a strong focus in content throughout her marketing career. This has seen her work at a national wedding magazine, digital agencies, quirky start-ups, before landing in tech - and never looking back, of course. With her passion for turning complex (and let’s be real, sometimes a bit boring) topics into educational, engaging and entertaining content, Leah can be found tap-tapping away on her keyboard, digging into data, and ramping up the research.

Leah Messenger

Content posted by Leah

circle

March 05 | 3 minutes

The bigger your company, the worse your team alignment: How to fix it

Enterprise team alignment... who? When your company grows, things get a lil complicated for marketing. Here's how to improve your enterprise team...

shape

February 28 | 7 minutes

A manager's guide to giving creative feedback (feat. feedback frameworks)

Ah, the delicate balance between your feedback giving a creative nudge and disrupting things completely. Here's our manager's guide to giving creative...

text

February 26 | 9 minutes

Content & Beyond 2025: The 9 key takeaways for content and digital teams

Content & Beyond 2025 was all about bringing more efficiency, excitement, and energy to your daily grinds; creating content you want to roll out of bed...

graphical user interface, application

February 21 | 7 minutes

Using AI for SEO: Dos and don'ts

When the whole world thinks they're an AI expert, it's hard to know which opinion to trust. Here is the quick-guide to the dos and don'ts of using AI for...

icon

February 18 | 4 minutes

How to align your content marketing and social media teams

Team alignment is something we *always* talk about, and it's a key part of integrated marketing. Here's how to align your content and social media...

10 steps to build your integrated marketing strategy_Teaser_1200x628 (1)

January 24 | 5 minutes

Get aligned, get results: 10 steps to an integrated marketing strategy

For seamless marketing and soaring results, you need alignment in your team. There's one strategy for that: an integrated marketing strategy. Here's what...

Using AI to transform existing content_teaser_1200x628

January 22 | 2 minutes

Content repurposing with AI: How to transform existing content in minutes

Repurposing is efficient for our time and budgets, but content repurposing with AI is EVEN more efficient. Here's how to transform existing content in...

Blog Teaser-Generic_6

January 10 | 4 minutes

Integrated marketing quiz: How aligned was your team in 2024?

Looking back on the past year is great for reporting and forecasting, but just how efficient was your marketing team and approach in 2024? Find out with...

graphical user interface

January 08 | 4 minutes

What are the Sunday scaries? 7 ways to make Monday your (almost) favorite day

We've all been there—that feeling of dread that settles in as the weekend draws to a close. It's called the 'Sunday scaries', and here's how to fight...

graphical user interface

January 06 | 6 minutes

Why you need to integrate AI into your content creation workflows

Use AI right, and it won't steal your marketing job. Use it wrong (or not at all) and you'll be replaceable. Here's why you need to integrate AI into...

15 content marketing metrics_Teaser_1200x628

January 01 | 6 minutes

15 content marketing metrics your platform must track

Content marketing without performance tracking is like throwing darts in the dark. Here are the content marketing metrics your team needs to keep an eye...

icon

December 18, 2024 | 4 minutes

11 apps that make marketers' lives easier: The small business edition

The small business edition to marketing apps. Say hello to 11 apps that make marketers' lives easier, including some extra special feature shout-outs.

graphical user interface

December 05, 2024 | 4 minutes

99 problems and content scalability IS one: 9 reasons your content isn't scaling

99 problems and content scalability IS one. But why is your content not scaling? Find out the tactics, processes and factors you might be missing out...

a screenshot of a computer

November 28, 2024 | 5 minutes

12 marketing red flags that could be killing your content strategy

Red flags: they're not just for swiping left on dating apps anymore. Here are the 12 marketing red flags that could be sabotaging your marketing...

graphical user interface

November 26, 2024 | 5 minutes

Content scaling: 8 ways to create better content, (way) faster

Wondering how to scale content creation but not sure where to start? Here's our guide to content scaling, complete with 8 simple tips to get your content...

graphical user interface, application

November 19, 2024 | 6 minutes

8 steps to convincing your CMO about your new (wild) campaign idea

Us marketers have got to be extra creative to stand out these days. But how do we go from ideation to content creation? First step: Pitching it to your...

diagram

November 18, 2024 | 4 minutes

Smarketing: 6 tips for better sales and marketing alignment

Sales and marketing alignment (or smarketing, as we like to call it) is essential for improving not only your customer experience, but your teams'...

background pattern

November 14, 2024 | 4 minutes

AI agents: Changing the way you use AI (for the better)

AI changing the game again? Yep, that's right. But don't worry - here's everything you need to know about AI agents and how they'll impact your AI...

shape

November 11, 2024 | 3 minutes

8 leadership mistakes that will burn out your team

As a marketing leader, your team's wellbeing is essential. But have you ever thought your actions might contribute to their burnout?

icon

November 01, 2024 | 5 minutes

Guide for CMOs: How to improve team alignment as a marketing leader

As a marketing leader, you must create a unified, collaborative team because misalignment is unproductive and expensive. Here's how to improve team...