
April 02 | 5 minutes
Using AI for content research: Dos and don'ts
AI is transforming content research, along with everything we do in marketing generally. Here are all the dos and don'ts of using AI for content...
Leah is the Content Marketing Manager for Optimizely Content Marketing Platform (CMP) solution. A keeno for writing since well… forever, she’s kept a strong focus in content throughout her marketing career. This has seen her work at a national wedding magazine, digital agencies, quirky start-ups, before landing in tech - and never looking back, of course. With her passion for turning complex (and let’s be real, sometimes a bit boring) topics into educational, engaging and entertaining content, Leah can be found tap-tapping away on her keyboard, digging into data, and ramping up the research.