Poplar Direct Mail

Poplar Channel

Trigger direct mail sends through Poplar this channel. You have the benefit of:

• All segmentation in ODP
• Merge Tags being able to be sent to Poplar for personalization
• Address or Email (added cost in Poplar) for targeting

How to Use

Step 1: Create

Create a campaign in Poplar

Make sure the campaign is Active, these are the only campaigns that will show up in ODP to send through.

Step 2: Add Channel

Add the Poplar Channel to any campaign

Existing Touchpoint

New Touchpoint

Step 3: Choose Poplar Campaign

Choose the active campaign in Poplar you are sending

Step 4: Targeting

Choose your targeting method. This is important as it has cost implications for you in Poplar.

Step 5: Personalize

Personalize with Merge Tags. These will be sent to Poplar and you can use any liquid personalization capability in ODP within the values.

Step 6: Preview

Preview what calls will be made to Poplar.

Details

• Only people opted-in to email are currently reachable, even if only address is used for targeting
• Cost for this channel is managed within Poplar, not ODP
• Content is created and managed in Poplar, but can be personalized with merge tags from ODP
• No response data is currently collected from Poplar about the mailing (future capability)