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WordPress for Content Marketing Platform

Plan, create, schedule and publish your Wordpress posts directly from Optimizely Content Marketing Platform.

The WordPress integration gives marketers more flexibility and control over their content. Marketers can create and collaborate on content within Content Marketing Platform’s (CMP) omnichannel editor and take advantage of embedded AI and full-page SEO recommendations. Once content is created, marketers can preview how it will look on the webpage and then publish it securely via WordPress API—without ever having to leave CMP.

The integration supports both standard and custom post types, as well as advanced custom and remote fields (fields pulled into CMP directly from WordPress). 

  • Use the Omnichannel Editor and its powerful capabilities, such as AI-powered content optimization, side-by-side translations, commenting, and full webpage SEO. 
  • Get a side-by-side preview of webpage content in CMP without needing a personal login for WordPress. 
  • Choose from custom content types, such as blog posts, videos, landing pages, and more. 
  • Access and use remote fields from your WordPress instance, such as a list of authors, categories, tags, etc. 
  • Publish your content safely and securely via WordPress API, instead of feeds. 

WordPress Optimizely Integration Screenshot

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Optimizely will store and process your personal data as described in our Privacy Notice. You can opt out at any time.