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Welcome is now Optimizely Content Marketing Platform
Founded in 2008, Welcome is a Content Marketing Platform purpose-built for marketers, enabling them to create and deliver content, collaborate with their organization, and manage digital assets.
A better Welcome, together
The Welcome platform enhances the capabilities of marketers to accelerate their content lifecycle from ideation to execution, which when combined with our best-in-class delivery and optimization platform gives our customers complete control from concept creation to campaign launch. This continues our steady march as the world’s fastest growing and most exciting digital experience platform.
What is Optimizely Content Marketing Platform?
Welcome (now Optimizely CMP) is a Content Marketing Platform that offers best-in-class calendaring, content editing, workflow, and publishing capabilities. Through it’s marketing resource management, Welcome helps marketing teams better manage ad hoc requests and team resources. It’s digital asset management (DAM) is a suite of native, fully-integrated storage capabilities with support for all marketing assets and formats.