roadmap & releases

Latest updates for Content Management System

Introducing the roadmap for Optimizely Content Management System (CMS). Learn about the new tools and enhancements coming to the CMS that help marketers and developers deliver engaging, personalized content experiences across any channel.

Here's a sneak peek at what's to come!

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Headless Forms in Visual Builder

Headless Forms are a powerful tool that help our customers gain greater control and flexibility with form creation and performance on websites.

  • Use any frontend technology (React, Angular, Vue.js, etc.) to design and build the form's user interface and experience.
  • Design, edit and publish forms directly in the Visual Builder.
  • Easily test different designs to optimize performance.
  • Deliver forms on any platform or device – websites, mobile apps, kiosks, or even in-store experiences.
  • Enable indexing of form data for easy querying and retrieval using Optimizely Graph, allowing for unified content management.

Content Manager

CMS SaaS_Content Manager

Offering an alternative to the page tree view, this new view gives you a single place to manage all your content – internal, external, everything.

  • Utilizes AI powered semantic search to find exactly what you need, by name, publish date, key word or simply intent
  • Scalability - search for content from multiple sources and navigate large amounts of content with precision and speed.
  • Boost efficiency by organizing or tagging different assets into categories.
  • Save time with bulk content management i.e., summer campaign comes to an end – turn off all the summer pages in a few clicks.

External Content Sources

Seamlessly blend content from any external source - product catalogs, CRM systems, other CMS platforms, etc., directly into your Optimizely CMS

  • Edit, manage and arrange all of your content using Visual Builder and create a truly unified experience
  • Quickly find anything with universal semantic search across all internal and external content sources

CMS 13

The latest version of our industry leading and award-winning CMS available for download. Our latest version will include the following features:

  • Visual Builder - The world’s most intuitive, drag-and-drop visual content editor - specifically designed for marketers
  • CMS optimized Graph capabilities
    • Semantic Search
    • Deliver content to any channel or device served from a CDN, resulting in faster loading times and improved user experience
  • Improved headless application support
  • Updated integration and content API framework

AI Translations

CMS SaaS_AI Auto Translations

Partnering with Google Cloud Translation, the most comprehensive translator in the world to bring you an out-of-the-box solution for translating content within the CMS.

  • Google's Adaptive Translation combines the power of their LLMs with Neural Machine Translation (NMT) to understand the context, nuances, and cultural references in your content
  • Enable one-click translation from 194 languages that read as naturally as the original text
  • Eliminate the need for outside translation services, enabling your team to publish multilingual content quickly

Opal in CMS

Optimizely CMS users can use Opal to automate tasks, freeing up content creators to focus on building great customer experiences

  • Opal will be able to generate content based on your brand voice, style and existing assets.
  • Opal will be able to generate images in DAM to be used in the CMS
  • Opal will take into account customer data for on-brand, compliant output

DAM in the CMS

CMS SaaS_DAM Integration

Get the most out of your content and keep your brand consistent with our Digital Asset Management (DAM) system fully integrated right into the CMS.

  • Find, use, and edit images and videos without switching platformsor uploading files multiple times.
  • AI automation helps with tasks like tagging and generating text, freeing up content creators
  • Our embedded DAM offers direct uploads, AI features, asset renditions, and saved views

CMS SaaS: Feature Experimentation / Personalization Integration

CMS SaaS_Feature Experimentation

Experiment to create impactful experiences to drive engagement and conversions. Data driven experimentation right in your CMS SaaS.

  • Test and personalize your content directly within your CMS
  • Use A/B testing to compare variations
  • Enjoy a fast, delivered from the edge, flicker-free experience, and let AI optimize your traffic for winning variations
  • Easily create audiences and precisely target them with data from your Data Platform.

Restriction Management

Control access to content for both authors in the CMS and for visitors to the website

  • Set access rights for different content types, such as pages, blocks, images, and documents
  • Control which parts of the website should be available to visitors and which parts should be restricted

Learn more about Optimizely's roadmap

Join us on World, the global Optimizely community site hosting forums, blogs and documentation for the Optimizely platform. Engage with the worldwide Optimizely community and learn about product updates to stay up to date on how to unlock your potential.

Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).

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