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ROADMAP & RELEASES
Latest updates for Content Marketing Platform
From centralized planning to collaborative creation, here's everything you need to know about the 7x category-leading Optimizely Content Marketing Platform.
Opti ID and Admin Center
We'll be starting to assist customers with Single Sign-On (SSO) through Okta or Entra ID (Azure AD) to prepare for the migration to Opti ID. Expect communications from your Customer Success Manager (CSM) and Chris Messina, our Opti ID Product Manager with more details. If you're ready to migrate or want to secure your spot on the schedule, please complete this form. For any questions, don't hesitate to reach out to your CSM.
Want to learn more? Check out this demo.
Campaign Brief Ideation
Acting as a true AI assistant, Opal will guide users through ideating a high-quality campaign brief with back-and-forth dialogue and will then generate the final output.
Brief-based Task Generation
Based on the information provided in a campaign brief, Opal will be able to generate tasks that ladder up to the campaign.
Branded Content Generation
Customers will be able to teach Opal their brand and tone of voice by providing guidelines.
This will support:
- Uploading of brand docs
- Multiple brands/personas (e.g. style might differ per channel)
Omnichannel Long Form Content Generation
Based on the information provided in a brief, Opal will be able to generate a written asset and accompanying hero image with the click of a button.
AI Campaign Kits
A culmination of each of these features, customers will be able to use Opal to generate an entire campaign kit, including:
- Quality campaign brief
- Tasks for executing each element of a campaign
- On-brand content
Social Posting to LinkedIn
Using the Omnichannel Editor, users will be able to create, collaborate on and preview(!) posts for LinkedIn, then schedule them to publish.
Efficiency Dashboards
New custom dashboards will answer key operational reporting questions, like:
- Where are we "stuck" (based on fields, e.g. content type)?
- How much content have we produced for X audience or channel?
- What's our on-time performance for a particular piece of content?
Taxonomy Hierarchy
Admins will have the ability to nest sub fields under parent fields to create a hierarchy and ensure proper taxonomy within their CMP instance. Users will have the ability to select only from the sub fields provided.
Asset Utilization Reporting
Marketers will be able to gain insight into view, download and usage data for assets within the Library to track how (and where) content is used.
UX Delights
- Collections enhancements: Collections in Library will be getting an upgrade, including the ability to add an access password.
- Mandatory Fields: Ensure better metadata management by requiring fields to be completed before an asset can be uploaded or pushed to Library.
- List View in Library: Visualize your assets in a List View.
Learn more about Optimizely's roadmap
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Disclosure and Safe Harbor. [2022-8]. This product roadmap is intended to outline our general product direction. It is intended for information purposes only. It may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Customers who purchase our products should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Episerver Inc. (dba Optimizely).
