Presenting Optimizely's
Product Roadmap

Welcome to 2025!

The calendar has changed, but our mission here at Optimizely remains strong as ever. From helping teams orchestrate the entire content supply chain, to hyper-personalized experiences, to agentic AI that autonomously optimizes workflows and world-class anaytics... we’re transforming how marketing and digital teams work.

Our Product & Engineering teams at Optimizely continue to ship new innovation at a rapid pace—advancing the entire Optimizely One suite with cutting-edge capabilities. And it’s all coming together to realize our vision for Optimizely One: a truly composable, AI-powered operating system for marketing.

Click on the dropdown in the upper-right corner for specific details on what you can expect to see—and use!—in your favorite tools soon (and/or scroll down to the 'Previous Updates' section for a quarterly recap of everything we've shipped across each product).

Finally, if you want early access to the latest-and-greatest capabilties coming to Optimizely One, be sure to keep an eye on our open beta programs!

Disclosure and Safe Harbor. Any future features of Optimizely’s Software Services, including in support of AI, outlined in this documentation, or in any Optimizely Services Description, is intended to outline Optimizely’s general product direction. It is intended for information purposes only. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is not deemed incorporated into any Software Subscription Agreement. Customers who purchase Optimizely’s Software Services should make their purchase decisions based upon features and functions that are currently available. Any unreleased services, features, functionality, or enhancements referenced in any document, roadmap, blog, website, press release, or public statement that are not currently available are subject to change at our discretion and may not be delivered as planned or at all. The development, release, and timing of any features or functionality remains at the sole discretion of Optimizely.