With Optimizely Campaign, we can quickly and easily create, automate and globally control newsletter campaigns. This allows us to reach customers worldwide and retain them in the long term. We also benefit from the reputation we have as a sender thanks to Optimizely. This makes mailing much easier.
Stefan MerkerChief Marketing Officer, Lecturio
campaign
Personalized omnichannel campaigns for more sales
Omnichannel-ready
Play out consistent messages across your key marketing channels and get to know your customers better.
Individualized approach
From personalized messages to multi-level, automated campaigns, you always ensure that your content is highly relevant.
Flexible triggers
Include behavior-based triggers or events in your campaigns so that you reach your target groups at exactly the right moment.
AI-based personalization for the market leader
AI-based personalization for the MHow to design an effective website to increase sales without reducing margins? Online retailers often have to run campaigns manually and instinctively, which usually leads to average results that require improvement.
Our solution uses big data analytics to automatically integrate personalized product recommendations into emails or send trigger emails to the right recipients at exactly the right time, resulting in leading personalization in the market.
Delivery time optimization
Say goodbye to the “one size fits all” dispatch time. Use AI-supported send time optimization so that your email is waiting in the inbox of every recipient at the right time.
Smart campaigns
Set up standalone campaigns that inspire your customers in no time at all.
Template kit
Design appealing emails quickly and easily using a sophisticated modular system.
Deliverability preview
Check your mailings in more than 80 clients for correct display.
Transaction mails
Attractive transactional emails make you stand out in your customers' inboxes and draw attention to your company.
Push notifications for apps and web browsers
Inform users quickly and effectively about news and offers
Vouchers
Ensure happy customers - and higher sales - with individual incentives
Scalability
Send your messages to millions of recipients with excellent deliverability.
Marketing automation
Develop multi-stage campaigns with action- and event-based mailings tailored to different target groups and in fully automated mailing cycles.
- Lifecycle marketing made easy with drag & drop
- Sustainable, automated maintenance of customer relationships
- Effective dialogue marketing through personalized trigger emails
- Increased revenue through automated cross-selling and upselling campaigns
Omnichannel
Reach your customers via different touchpoints with consistent messages, for example via...
- Print mailings
- SMS
- Mobile app push
- Web push
CRM interface
Optimizely Campaign can be connected to Microsoft Dynamics CRM and Salesforce CRM to synchronize data.
Industry leader in security and data protection
Data protection and confidentiality with regard to customer data are two challenges that many providers face, as not only customer requirements but also legal requirements have to be taken into account. Optimizely Campaign was developed from the ground up with a high level of security in mind. It is one of very few platforms to have ISO 27001 certification. It is a testament to the rigorous processes in place to protect customer data from unauthorized access. The solution also places great emphasis on data protection and helps you to send privacy-compliant messages.
Next. Level. Email Marketing.
Email marketing is not dead - on the contrary: studies show that the number of email users worldwide is multiplying year on year. In addition, email marketing has the highest ROI of all marketing channels. Email is and will undoubtedly remain one of the most valuable tools for B2B and B2C marketers. Here you will find further information to help you fully exploit the potential of this channel.
