I am extremely proud that we could generate the kind of business lift we did for Dot Foods with the COVID-19 microsite built on Optimizely, in a matter of just two weeks.
Casper Aagaard RasmussenValtech
commerce connect
Create commerce experiences that keep customers coming back
Deploy seamlessly, iterate quickly, and launch captivating buying experiences that elevate your brand and drive revenue.
Explore the capabilities of Commerce Connect
What sets us apart
Create unique experiences
Turn product information into personalized experiences that inspire action. Edit live, on-page with reusable blocks and dynamic elements, all backed by approval workflows.
- Market-leading CMS
- Content and commerce in one
- Multisite support
Personalize meaningful content
Segment customers using imported segments, or create your own personalized Visitor Groups and target them with offers and promotions.
- Personalized product recommendations
- Personalized landing pages
- Intelligent search
With plans to further integrate our back-end with new ERP, PIM and other platforms, Optimizely’s open-API architecture made it an easy decision to cement Optimizely as the foundation for future digital success.
Nadir AliFenix Outdoors AG
Unlock sales growth
Launch custom checkout workflows across multiple sites for a frictionless, memorable customer experience that eases operations.
- Custom checkout flows
- Integrated shipping, fulfillment, and payment options
I am extremely proud that we could generate the kind of business lift we did for Dot Foods with the COVID-19 microsite built on Optimizely, in a matter of just two weeks.
Casper Aagaard Rasmussen Group SVP, Technology, Valtech, Dot Foods
Improve loyalty
Make data-driven decisions with intellicent commerce analytics, and use simple drag-and-drop functionality to weave loyalty content and program signups throughout your site.
- Promotions and boosting
- List management
- Commerce analytics
We have created an online atmosphere that provides nearly the same experience as a physical store.
Claes HansenMontana Furniture
Everything you need to grow
Content creation and collaboration
- Catalog and content management: Easily edit site content and product detail pages
- Automated workflows: Involve the right people, at the right time for review and approvals
- Product information management: Centralize, manage, and distribute essential product data
- Search and navigation: Return accurate product content with advanced filtering
- Multi-site and multi-region: Create an infinite amount of storefronts, region-specific sites, and more
- User engagement analytics: Learn how customers engage with your site to remove barriers to purchase
Personalize and target for growth
- Promotions and recommendations: Deliver content with buyer context to increases sales
- Localization: Manage pricing adjustments, complaince requirements, and online operations by region
- Audience segmentation: Import customer segments and target with products they're likely to buy
- Abandoned cart messaging: Reach buyers when they go silent
- Integrated experimentation: Test banners, promotions, and more to increase conversions
- Visitor groups: Create look alike groups to target with content and promotions
Ordering and post-purchase
- Cart and checkout: Including multipage and one-page checkout
- Payments: Access almost any payment gateway to increase purchase rates
- Sell B2B or B2C: Build customer portals or launch personalized B2C catalogs at global scale
- Dynamic content updates: Update site content based on ongoing purchase history
Where the world's best brands run digital
ERP integrations
Connect your ERP to Commerce Connect to import critical business information for products and customers to bring your ecommerce site to life.
App Directory
See what integrations can supercharge your usage of Optimizely Commerce Connect.
CRM (Customer Relationship Management)
Integrate customer data from your CRM to utilize impactful purchasing insights for marketing to grow sales.
We have seen a 51% increase in product views, a 70% increase in add to basket and a 9% increase in returning users which is fantastic. We're over the moon with the outcome.
Michael Nong
Head of E-Commerce, New Era
We knew Optimizely would be the best partner because they have the existing technology: All our existing customer data is stored in the Optimizely Data Platform, and so are all the channels we need.
Amanda Scarnechia
CRM Marketing Manager, Scotts
Start transforming your ecommerce today
Explore our other solutions
- Web Experimentation
- Feature Experimentation
- Data Platform