Configured Commerce

B2B commerce
(without the dev delays)

Build a B2B commerce stack tailored to your needs — no developer-heavy setup, no technical roadblocks, just repeatable results and revenue growth.

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Explore the capabilities of Configured Commerce

What sets us apart

Website content creation

Simplify, automate, and eliminate errors in catalog management. Easily add products to any page or widget, and manage catalogs, custom attributes, UOM, and restrictions across multiple sites — all at once.

Content and commerce in one
Inuitive CMS interface
Low-code or no-code deployment

Optimizely has changed the way our business operates, and we now offer a seamless digital experience for the entire network of dealers and our own internal staff.

Jean-Louis MarinVice President Information, Napoleon

Automate conversions

Create personalized promotions and product recommendations that match buyer needs. Want more? Import customer segments and target them based on what they're missing.

AI-driven Product Recommendations
Intelligent buyer targeting
First-party data capture for buyer personalization

Personalization began to produce results for us on the very first day - we immediately noticed that there was amazing potential here with Optimizely.

Henri StrömDevelopment Manager, Motoral

Control pricing and streamline checkout

Easily set and manage customer-specific pricing. Increase sales with checkout worklfows designed with speed in mind.

Customer-specific pricing
One-page or multi-page checkout
Integrated shipping, fulfillment, and payment options

Guest Supply is a very complex business. We needed a solution that took those complex business rules into account and solved for them. Optimizely solves even our most complex challenges with ease.

Kristin RichardsDirector eCommerce, Guest Supply

Build, improve, or repair relationships

Make reordering easy with saved lists, speed up navigation with intelligent search, and reach every customer with a mobile-first omnichannel strategy—because everyone shops on their phone.

List Management
Search and Navigation
Mobile commerce
Analytics

Optimizely made it easy for DSG to overhaul their digital experience...with powerful B2B tools like List Management, Commerce Search, Product Recommendations, and more.

Dakota Supply Group

Everything you need to win

Content and product data

Catalog and content management: Easily edit site content and product detail pages
Product information management: Centralize, manage, and distribute essential product data
Search and navigation: Return accurate product content with advanced filtering
Multi-site and multi-region: Create an infinite amount of storefronts, region-specific sites, and more
User engagement analytics: Learn how customers engage with your site to remove barriers to purchase

End-to-end personalization

Promotions and recommendations: Deliver content with buyer context to increases sales
Customer-specific and dynamic pricing: Control pricing down to the exact customer
Customer-specific catalogs: Populate catalogs that compliment purchasing behaviors
Localization: Manage pricing adjustments, complaince requirements, and online operations by region
Audience segmentation: Import customer segments and target with products they're likely to buy
Abandoned cart messaging: Reach buyers when they go silent

Ordering and post-purchase

Modern self-service portals: Empower customers to purchase without a human sales rep
Cart and checkout: Including multipage and one-page checkout
Payments: Access almost any payment gateway to increase purchase rates
List management: Make re-purchasing simple, fast, and reliable with saved lists and orders
Quick order and reordering: Streamline B2B purchasing for returning customers at scale
Quotes and requisitions: Keep buyers engaged even if they don't purchase
Commerce Mobile SDK: Make purchasing and vendor managed inventory available through your app

Where the best in B2B run commerce

Keep it all connected

Optimizely enhances any tech stack

See full list of integrations

ERP integrations

Connect your ERP to Configured Commerce to import critical business information for products and customers to bring your ecommerce site to life.

Product Information Management (PIM)

User Optimizely’s out-of-the-box PIM solution to centralize product descriptions, specifications, images, and pricing, or connect to an existing PIM for..

Product Data Integration (PDI)

Integrate product data from diverse sources to ensure accuracy and efficiency across your organization's internal systems.

Optimizely Configured Commerce was a clear winner from a business-to-business standpoint. Optimizely Configured Commerce met more eCommerce requirements than the competition with features that came right out-of-the-box.

Maxwell King

Vice President of Aftermarket Sales, Cleaver Brooks

B2B is...complex...with factors like customer contracts, special pricing, promotion, personalization, and deliveries to multiple branches. We needed to partner with a company that was in the B2B space and understood its complexities.

Nate Wotruba

Director of IT Services , Amerhart

It's rare to find a platform that allows you to take a customer-centric view rather than a campaign-centric one. We do not have to deal with complex workflow diagrams or flowcharts for multi-touchpoint campaigns. We can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first.

Jeff Hileman

Director eCommerce, TestEquity

Start transforming your ecommerce today