Optimizely named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024
In this evaluation, Optimizely was recognized as the top-ranked solution in both the Strategy and Current Offering categories.
Personalization
Create meaningful 1:1 experiences your customers will love
Meet the premier personalization solution for marketers, purpose-built to help you build, scale, and refine real-time, hyper-relevant experiences.
Explore the capabilities of Optimizely Personalization
What sets us apart
shared workspaces
Plan and collaborate
Ideate with your team and plan your program from one centralized place.
- Orchestrate your entire program from flexible board, timeline, list, and calendar views.
- Collaborate on new experiences, maintain version history, and track approvals.
- Work together in one place and capture ideas from anywhere in the organization.
visual editing tools
Create experiences that “WOW”
Create targeted experiences that drive conversions and engagement.
- Connect first- and third-party data points to build precision-targeted audiences.
- Create, preview, and publish experiences from a single, beautiful WYSIWYG editor.
- Create new, on-brand experiences fast with pre-built templates for count-down timers, banners, and more.
blazing-fast delivery
Deliver targeted experiences, fast
Put high-performing experiences in front of the right people, at the right time.
- Create events to trigger personalized experiences based on button clicks, form submissions—and anything else.
- Automatically decide who to target with segments that update in real-time as visitors interact with your site.
- Deliver personalized experiences without flicker, at unparalleled speed.
powerful reporting
Measure ROI with confidence
Use industry-leading reporting and stats to measure ROI and gain valuable insights.
- Get the most accurate results and learn what works faster with Optimzely’s Stats Engine.
- See a breakdown of each personalized experience to easily understand ROI.
- Get reporting metrics for your entire program and drill down to see results by device type, source type, and more.
Discover the benefits
Drive revenue
Increase conversions and lower CAC by showing people exactly what they want to see.
Be faster...
Than everyone else. Deliver no-flicker experiences at speeds only possible with Optimizely’s technology.
Show impact
Measure personalization ROI with the key metrics that matter most to your business.
Increase velocity
Launch more experiences faster with flexible workflows and marketer-friendly tools.
Test and learn
Stop guessing what will convert and let customer engagement drive decisions.
Drive brand loyalty
Build more meaningful customer relationships with 1:1 experiences that keep them engaged.
Direct integrations
Connect Optimizely to your favorite tools, including Google Ads, Google Analytics, Amplitude, HotJar, Quantum Metric, and many more.
Powerful extensions
Spin up personalized experiences faster with templated design elements like background image swapper, dynamic banners, and more.
Pre-built recipes
Optimizely’s pre-built campaign recipes draw on industry best-practices to help you engage customers and drive conversions.
Every personalization campaign we run through Optimizely has resulted in significant improvements in conversion rate. And we have much higher levels of engagement, because we have an experience that’s relevant to what you’re doing and the stage you’re at, as a customer.
Darren Chait
Head of Growth Marketing, Calendly
Personalization at scale is the goal to enable data-driven experiences, automation of processes, data integrity and compliance, drive engagement and conversion, and create ‘always on’ marketing campaigns.
Brett Wilson
CIO, Australian Red Cross
