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Shopify is a complete commerce platform that lets anyone start, grow, manage, and scale a business.
Shopify enables businesses to build an online store, market to customers, and accept payments across multiple sales channels and locations - all in one place.
The bi-directional integration between Shopify and Optimizely allows synchronization and segmentation of Shopify and Shopify Plus ecommerce data with Optimizely Data Platform (ODP). These segments are used to execute robust A/B tests with the Optimizely Experimentation program based on Shopify's e-commerce and real-time shopper data.
In addition, the integration also enables the creation of Shopify Custom Coupon Codes and the synchronization of Shopify Blog Posts in ODP.
Dev Guide: Use an ecommerce platform with Optimizely snippet
What You Should Know: Pixels and customer events
Dev Guide: APIs & References - 'checkout_started' event interface
Dev Guide: APIs & References - 'checkout_completed' event interface
The Shopify Story
Making Commerce Better For All
Shopify empowers millions of businesses worldwide with its all-in-one commerce platform.
Shopify Integrations with Optimizely
We have a number of integrations with Shopify, focused on the synchronization of ecommerce and real time customer data data, conducting sophisticated experimentation programs, generating discount coupons and synchronizing Shopify blog post data.
Shopify Integration with Data Platform and Experimentation
Sync all of your sales and product catalog data from Shopify, gather real-time customer data, and use your live e-commerce data to conduct powerful and focused Optimizely experiments. Organize your consumer base into a single perspective and automate marketing efforts.
Personalized Shopping Experience
Hybrid power of content and customized commerce with personalization at its core, helps brands rapidly adapt to changing trends and allows the creation of a shopping experience for customers that drives more product revenue.
Segmentation + Experimentation
- Target the exact audience you want by synchronizing Shopify's ecommerce data with ODP and use it to define segments in the Optimizely Data Platform.
- Utilize the segments from ODP to conduct experiments via A/B or multi-variant testing on any channel or device.
- Use Optimizely's industry-leading, performance-focused Stats Accelerator to attain the fastest, most statistically sound results.
AI Powered Customer Insights
Predictive intelligence helps you intimately understand your customers and guide them through the brand journey.
Shopify Plus Integration with Data Platform and Experimentation
Sync all of your Shopify Plus e-commerce product catalog and sales data, collect shopper data in real time and run targeted and powerful Optimizely experiments with your live ecommerce data. Create a single view of your customers and automate marketing efforts.
Easily integrate your store with ODP with a few clicks.
Immediately create effective customer segmentation for activation.
Take advantage of auto-generated customer insights and observations data science.
Shopify Custom Coupon Codes
Generate Shopify coupon codes from Optimizely Data Platform (ODP) and dynamically assign unique coupon codes to customers.
Track which coupon codes were assigned to your customers.
Re-use the same coupon code in reminder or follow-up touchpoints.
Give your Support Team insights into which coupon codes were given to customers.
Give unique codes a static prefix and/or suffix.
Shopify Blog Sync
The Shopify Blog Sync app allows you to sync all posts from your Shopify-hosted blog data (author, title, date published, etc.) to ODP and track visitor interactions with posts.
Brand Awareness
- Assimilate your customers with your brand and content by promoting your most recent articles in your campaigns.
"Customers who beta-tested Shopify Blog Sync saw an 111% increase in clickthrough rate when running an A/B test using dynamic blog content."
Focus on Site Conversion
- Drive more traffic to your website and blog.
- Increase engagement with your customers.