BizConnect for Campaign
Scan business cards and QR codes and automatically add new contacts to Optimizely Campaign.
Marketers often have difficulty integrating contacts from business cards that they collect at trade fairs or on-site events into their marketing activities. They often have to manually enter the data into their CRM system, which can be time-consuming and error-prone. There is also the risk that important contacts will be lost or forgotten.
A solution to this problem is the integration of Optimizely Campaign and BizConnect. Optimizely Campaign allows email marketers to quickly and easily create and personalize email campaigns. BizConnect is a business card and QR code scanning app that allows users to quickly digitize and import business cards into their marketing lists .
By combining these two tools, salespeople and marketers can seamlessly integrate contacts from business cards into their email campaigns . From there, they can easily import the contacts into Optimizely Campaign and send personalized emails to the contacts.
Plugin steps:
- Scan business card with BizConnect
- Set up a trigger in Zapier *
- Add participants to Optimizely Campaign or update data
- Use contact information for optimized, personalized communication
- Use the contact information for a lead nurturing marketing automation route
- Optional: Manage your advertising consents with process automation
Features and advantages at a glance
- Easily add and update contact information
- High process quality and time savings thanks to automated processes
- Direct use of business card information or QR codes for targeted and personalized communication
*Access to Zapier and BizConnect required.