Marketo Engage for Content Marketing Platform

With Optimizely Content Marketing Platform’s Marketo Publishing integration, marketers can create content within the omnichannel editor in Content Marketing Platform to fuel their Marketo campaigns via an automated integration with Marketo tokens.  

The Marketo Publishing integration allows marketers to easily create content for emails and newsletters using structured content blocks in Content Marketing Platform’s omnichannel editor, while adhering to pre-approved email layouts. The integration allows users to generate a side-by-side preview (desktop, mobile, and tablet) of email copy as it will appear based on their chosen email layout. This makes it easier for marketers to create, edit and finalize emails without needing direct access to Marketo. Once content is finalized in Content Marketing Platform, users can push it to Marketo for scheduling and delivery.

Users can also see the reach of their content and how it engages and generates leads by deploying Marketo's and Optimizely Content Marketing Platform's tracking scripts with the Marketo ROI Analytics integration.

• Author email copy within Optimizely Content Marketing Platform’s omnichannel editor.
• Send text and image references to Marketo tokens within emails.
• Generate side-by-side previews of Marketo emails in Content Marketing Platform.
• Push email to Marketo for final scheduling and delivery.