RedEye

RedEye Customer Data Platform allows you to store and segment historical, behavioural, campaign, channel, device and offline data all in one place for a better understanding of your customers. Adding all this rich data to your targeting capabilities in Optimizely is made easy with this integration, so you can easily implement cross channel campaigns: email, web, DM, mobile delivering truly personalised content and 1-2-1 marketing experiences.

• Identify and then target users across multiple devices & touch points (incl. offline) and build seamless multi-channel experiences.
• Segment across all your data sets to build truly targeted audience selections for improved A/B testing and personalisation campaigns.
• Link your CRM and campaign activity to your optimisation strategy by targeting the same campaign audience and provide same experience from online/offline campaigns without the user having to click through from the campaign.