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Relay42

Relay42 is a Data Management Platform (DMP) which specializes in quick-start compatibility, connecting every channel and technology to activate data across the marketing ecosystem in real-time.

Brands who integrate Optimizely Web Experimentation with Relay42 DMP can take website personalisation and performance to the next level, delivering relevant content with data from the entire omni-channel customer journey and in real-time, using customer data from online and offline sources, including second and third party.

  • Optimise web experiences real-time per visitor based on interactions across all platforms, e.g. CRM, call centre, media
  • Personalise content via Optimizely one-to-one, with data collecting by the Relay42 DMP, yielding far-reaching results in customer retention, acquisition and product upsell
  • Build audiences in Optimizely to deliver enriched online experiences based on your first, second & third-party data

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Optimizely will store and process your personal data as described in our Privacy Notice. You can opt out at any time.